The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
Local business groups
Local Families
Sporting teams/sponsors
Social Groups
This is a great promotion for groups and families to encourage hotel patronage and improved bistro trade. It is a buy one get one free concept which still deliver’s a good GP%. Customers can place an order for a main meal from the 241 menu and can then order another item from the whole menu absolutely free!
Bistro counter top POS advertising the 241 menu for easy order
Prominently displayed 241 menu POS
Warm and inviting bistro set up.
241 menu on the counter at the ordering point
Customer places an order for a main meal from the 241 menu. The meal will be rung through the till and paid for as normal.
The customer (or friend) can then order their second meal from the entire menu absolutely FREE!.
The second meal will be rung through onto the promo food account and recorded on the DTS under promo food accordingly.
Conditions Apply: This promotion will not be run in conjunction with any other promotion. The promotion is not available on public holidays and is only available for items listed on the 241 menu.
Terms & Conditions:
Not available on Public Holidays
Not available with any other offer
Not available on Food Special items
Vouchers should only be handed out on the purchase of a main meal from the Grill and not on starters etc
Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.
POS
SMS
241 Menu
Staff/Management up sell
Website
Sporting Sponsors - signage & website
E-Flyer
External Banners
Nightlife/UM Screens
This is a great promotion for groups wanting to enjoy a night out. Please ensure the promotion is run on nights conducive to this market. For Example; many sporting teams train on Tuesday’s and Thursday’s which present a great opportunity to encourage these groups into the hotel
Prominently displayed POS both internally and externally will assist in driving the promotion.
Ensure you have adequate bistro facilities that manage the increase trade to ensure you deliver the same quality of product and service.
Promotion of this offer at local sporting grounds/centers can increase awareness of this great value promotion. A banner or flyers down at the grounds would provide the desired result.
If you have twins in your staff team, having them working the evening can create a comical element to the promotion
Example
POS = $82.55 (2 x A3, 1 x A1, 1 x A0, 1 x A4 counter top)