2018 TAB "DRINK ON WINX"

OVERVIEW OF THE PROMOTION:

The W.S. Cox Plate is held at Moonee Valley Racecourse, Melbourne on Saturday 27th October 2018 at 5pm. This notable Group 1 Thoroughbred horse race for horses aged three years old, over a distance of 2040m.

This promotion is to encourage increase length of stay in the TAB during the spring carnival.

ACTIVITY:

"DRINK ON WINK":

DETAILS: To celebrate Winx domination in this race for the past 3 years.

VM is offer a free schooner to punters who have a winning ticket for Winx and are in Venue watching the Cox Plate.

Punter to show winning ticket to receive free schooner of CUB beer of choice.

Only Valid Saturday 27th October 2018

COSTS
Depending on number of winning tickets in the venue.
Venues will have an allocated allowance depending on size and history of sales.

MARKETING INITIATIVES:

Consider the following:

  • Point of sale
  • In house
  • Staff Viral
  • NL
  • Plasma
PROPOSAL DUE:

Friday 12th October