In order to drive bistro revenue and sales in your venue there are several bistro promotions you may wish to run. For venues with a food offering and/or a family focus, this day presents an opportunity to:

• Drive revenue across food and beverage sales,
• Attract new customers in your venue,
• Provide additional activity to promote over the winter period,
• and Upsell the Publinc Membership Program.

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

KIDS EAT FREE SUNDAYS::
DETAILS: Every Sunday, for both lunch and dinner trade periods, Kids Eat Free with the purchase of a main meal. This is limited to one kids’ meal per main.
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50c WINGS:
DETAILS: Every Wednesday, for both lunch and dinner trade periods customers are able to purchase 50c Chicken Wings.
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$15 DINNER 3 CHOICES:
DETAILS: A promotional offer of $15 Classics (Fish, Steak and Schnitzel) provides affordable meals for your customers. The value deal will encourage patrons to your hotel for affordable dining with family and friends and will increase foot traffic and positive word of mouth. It is suggested that you run this Monday- Wednesday for lunch and dinner trade periods throughout June. If you wish to run this different days/times, please include this in your promotion proposal.
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DECADE DISCOUNT:
DETAILS: A promotional offer of 25% off food every Monday, Tuesday or Wednesday throughout June will help to drive bistro sales and increase trade and create positive word of mouth surrounding your hotel and food service. It is suggested that you run this promotion for lunch and dinner trade periods, but you will need to include the dates and times you wish to run this in your promotion proposal.
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$10 SCHNITZELS + $5 TOPPERS:
DETAILS: A promotional offer of $10 Schnitzels throughout June will drive food sales for your venue. It is suggested that you run this offer all day, every day throughout June. However, if you wish to limit this to certain days or offer a different price point (provided it is still attractive to your customers) this should be included in your promotion proposal. This provides a great opportunity for venues to upsell $5 toppers and to convert customers to ongoing buyers following the end of the promotion.
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Marketing initiatives should include the following:

• Bar till customer display screens- Upload to POS screens via OMG with scheduled finish date
• Portrait Plasmas- Upload via USB or Riptide
• Website: Website tiles per activity to be uploaded to the venue’s website (Correct sizing ONLY: 788px x 461px)
• Tri fold table talkers- Can be used to advertise multiple June promotions
• Staff Viral- Discuss the most effect activity in weekly manager meetings and ensure both managers and staff are communicating this prior
• Nightlife- Upload to Nightlife via OMG with scheduled finish date
• Social Media- To be posted on venue socials, reach out to local mother’s groups through social media, encourage venue sponsored teams and staff to be sharing event details and post to online community forums or noticeboards
• Posters in venue- Only to be used in venues where portrait plasmas are not available or on A3 display frames
• E-Flyer- Only to be used in consultation with Customer Loyalty Manager
• SMS- Only to be used in consultation with Customer Loyalty Manager
• Local sporting grounds: If possible, advertise activity at your sponsored teams ground to increase the reach of the promotions
• Local businesses: Ensure you reach out to local businesses to educate them on the offers available, consider handing out flyers or an email campaign.

Social Campaigns

• Create a hashtag campaign to encourage patron participation in sharing the promotional activity. This is as easy as asking customers to share their favourite photo from the venue with a venue related hashtag such as #minskysjampackedjune. To encourage participation, offer a prize for most liked photo using the hashtag such as a $20 venue voucher.
• Social poll: Create a social poll, to poll customers on what activity they are most excited for. You can ask questions like “Hump Day is looking a whole lot sweeter in June with 50c wings and 25% off food, which are you more excited for?” Facebook and Instagram make it easy to create a poll and you can then share the answers or put them into an infographic to share.
  
• Local business promotions: You may consider running a social competition in conjunction with local businesses to promote the activity to a larger audience. This should encourage local businesses to share a venue post (i.e. Share this post to your businesses Facebook page and the local business with the post likes on their post will score a free lunch outing for 4 people) Should you wish to run something like this you should include the prize and estimated reach in your promotion proposal.

Social Captions

• “We’re joining in on the end of year financial sales with a month of insane food specials! Grab yourself 50c Wings every Wednesday or dine in every Sunday for Kids Eat Free meal deals”
• “What’s better than end of financial year sales? $10 Schnitty’s for the whole month! From now until the end of June grab a Schnitzel for just $10 and delicious toppers for only $5, which topper will you try next?”
• “We’re throwing it back to retro prices with 25% off food every Wednesday. Join us for dinner every Wednesday for our throwback special.”