Below is a list of activity that we suggest your venue should be considering.
Venue |
SWEEPS |
F&B PACKAGE |
VB ANTI CUP |
BBQ |
| Australian Hotel & Brewery |
Y |
Y |
|
|
| Andergrove |
Y |
Y |
|
|
| Cabramatta Inn Hotel |
Y |
|
|
Y |
| Campbelltown Club Hotel |
Y |
|
Y |
|
| Crown Hotel Revesby |
Y |
Y |
|
|
| Eastern Creek |
Y |
Y |
|
|
| Eastwood Hotel |
Y |
Y |
|
|
| El Cortez |
Y |
Y |
|
|
| Hermit Park |
Y |
|
Y |
|
| Keighery |
Y |
|
|
|
| Lakeview |
Y |
Y |
|
|
| Landmark |
|
|
|
|
| Leumeah Club Hotel |
Y |
Y |
|
|
| Minskys |
Y |
Y |
|
|
| Mt Annan Club Hotel |
Y |
Y |
|
|
| Mt Druitt Cedars |
Y |
|
Y |
|
| Prospect |
Y |
Y |
|
|
| Red Lantern |
Y |
|
|
Y |
| Revesby Pacific Hotel |
Y |
|
Y |
|
| Royal (Granville) |
Y |
|
|
Y |
| Shamrock |
Y |
Y |
|
|
| St George Hotel |
Y |
|
Y |
|
| St Mary’s |
Y |
|
Y |
|
| Sun |
Y |
Y |
|
|
| Vauxhall |
Y |
|
Y |
|
| Wattle |
Y |
Y |
|
|
| Wattlegrove |
Y |
Y |
|
|
| Willoughby |
Y |
Y |
|
|
ANTI MELBOURNE CUP:
DETAILS:A VB sponsored Melbourne Cup Day for the Blue-Collar Male that doesn't want all the fuss. Just the ability to go to their local have a feed place a bet and a cold Schooner of VB.
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- Venue is to run a sausage sizzle / BBQ. This is to be funded by the venue.
- There will be a bonus schooner for each patron.
- VB promo girls will be conducting table service.
- There will be a giveaway of an esky filled with VB for the worst dressed patron.
- Venues will receive 1 x VB keg credit
- Promo girls in venue from 1-4pm
- 1 x VB esky filled with a case of VB stubbies.
Consider decorating this area with
- Racing decorations
- Staff uniforms (racing silks)
- Comfortable seating
COSTS:
Dependent on your offering. Promo girls and prizes will come from support through CUB, however the cost of complimentary BBQ and any other additional items may be a cost to Entertainment of Patrons (A&M). |
THE BIRD CAGE - VIP RACING EXPERIENCE:
DETAILS: Provide your customers with a racing experience that evokes the VIP Birdcage on course at Flemington.
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Look to create a Melbourne Cup pop-up zone in your Bar area, where customers can enjoy priority, comfortable seating. premium finger food, table service, prime view of the TVs showing the racing and some additional theming and decorations to enhance to races atmosphere.
Create an exclusive F&B package which would provide customers with:
- A food & beverage package with all drinks and Food included.
- Premium finger food or a meal option
- Priority VIP seating
- Table service
- Consider decorating this area with
- Fencing (white picket or bollards)
- Synthetic grass
- Racing decorations
- Staff uniforms (racing silks)
- Comfortable seating
If you wish to consider this option, please contact Bianca Vlasic & Tom Gerlach prior to submitting your proposal, as they will work with you to create the right offering for your venue.
COSTS:
Dependent on your offering. however, the cost of complimentary catering and any other additional items may be a cost to Entertainment of Patrons (A&M).
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SWEEPS:
DETAILS: Running Melbourne sweeps in your venue is a great way to build atmosphere around the big race. $2 and $5 Sweeps kits are available.
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In your proposal, please identify how many sweeps you require, and venue support will arrange these for you.
COSTS:
$3.30 per sheet + Postage if sourced from Aussie Sports Marketing |
FOOD AND BEVERAGE PACKAGES:
DETAILS: For allocated venues, you will be required to submit a food and beverage offer including your price point and menu options, as well as a description of additional activity including entertainment, lucky door prizes and additional marketing activities..
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Please incorporate your Moet Hennessy product into your package.
COSTS:
Dependent on your offering and selected price point, however this package should be priced accordingly to see no A&M expense. |
FOOD SPECIALS:
DETAILS: You may wish to create a food special for the day.
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You may wish to consider the following options:
- Meal deals
- Meal and beverage deals
Please confirm your special with Adam Galway/Jasmine Pycroft before submitting your proposal and ensure the item is made available for channel managers
COSTS:
Dependent on your selected activity. You will need to confirm whether your offering maintains your GP or will include allocation to your food promo account. Any beverage discounts will be allocated to your bar promo account. |
LEASED KITCHEN SPECIALS:
DETAILS: For venues with leased kitchens, it may be worthwhile collaborating with them to promote a special Melbourne Cup food special that you can promote through your marketing material.
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COSTS:
$0, this item is the responsibility of the kitchen, you are however, assisting with promotion. |
BBQS:
DETAILS: Complimentary hot food options a great offering for your punters on key race days.
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You may wish to consider:
Please include in your A&M proposal:
- The times you will run this complimentary food
- allocated spend
- selected food items.
COSTS:
Cost of Food items & equipment - $50 - $150
Labour required to cook the BBQ |
COURTESY BUS:
DETAILS: For venues with Courtesy Buses, you have been approved to run these on Melbourne Cup as per the above allocations.
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Please include in your A&M proposal:
- The times you will run your courtesy bus
- Additional labour spend.
COSTS:
Additional labour required to drive the bus. |
PRIZES FOR BEST DRESSED / BEST HAT:
DETAILS: Providing trivia to lunch bookings is a great way to maintain energy and interest of your patrons throughout the day and is also a fantastic add-on to private function bookings.
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COSTS:
NIL for venues with Hampers provided – these will make great prizes for this activity. |
PROMO STAFF:
DETAILS: Promo staff are a great option to help you assist with crowd interaction and the running of Melbourne Cup promotions such as sweeps and trivia.
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MELBOURNE CUP CALCUTTA:
DETAILS: You may wish to consider a more involved Calcutta Auction. Please see separate Calcutta mechanics available on how to run a Calcutta.
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FACEBOOK:
DETAILS: Melbourne Cup presents an opportunity to increase the awareness of your venues brand and its activities to a wider audience on Facebook.
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It is a cost effective and instant way to inform your online fans that your venue is the place to watch the race. Creating an event page makes it convenient for your fans to mark the day in their calendar and share your venues activates and promotions with their group of friends.
Suggested Posts:
- Create and event page 4 weeks before the race and share this event on your own timeline, as well as leveraging off third party Pages such as your local community board or sponsored sports groups
- Create a content calendar and map out posts leading up to the event to create excitement:
- Sharing race news and tips
- Posting activities your venue will be running
- Posting ‘behind the scenes’ style posts such as chefs working on a special Melbourne Cup menu or prizes to be won
- Reposting photos from last year’s Melbourne Cup event at your venue
- Tips from the venue manager / staff
- Engage your female patrons with related content (e.g. outfit for the day, their favourite hat, staff offering fashion
advice…)
- Sharing venue POS
- Asking quiz questions
- Posting an image and getting patrons to caption it.
- Make sure to add the URL of the event page when posting content on your timeline leading up to the day
- Post images on the day of the event of menu offerings and sweep winners. Make sure to thank your patrons for enjoying the day at your venue.
COSTS:
Recommended spend is $50 on a sponsored post on your timeline with the event URL (targeting local area and relevant ages).
Spend $25 per week, 2 weeks before the event. |
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