• Venue is to run a sausage sizzle / BBQ. This is to be funded by the venue.
• There will be a bonus schooner for each patron.
• VB promo girls will be conducting table service.
• There will be a giveaway of an esky filled with VB for the worst dressed patron.
• Venues will receive 1 x VB keg credit
• Promo girls in venue from 1-4pm
• 1 x VB esky filled with a case of VB stubbies.

Consider decorating this area with

• Racing decorations
• Staff uniforms (racing silks)
• Comfortable seating

Look to create a Melbourne Cup pop-up zone in your Bar area, where customers can enjoy priority, comfortable seating. Premium finger food, table service, prime view of the TVs showing the racing and some additional theming and decorations to enhance to races atmosphere.

Create an exclusive F&B package which would provide customers with:

• A food & beverage package with all drinks and Food included.
  
• Premium finger food or a meal option
• Priority VIP seating
• Table service

Consider decorating this area with

• Fencing (white picket or bollards)
• Synthetic grass
• Racing decorations
• Staff uniforms (racing silks)
• Comfortable seating

If you wish to consider this option, please contact Bianca Vlasic & Tom Gerlach prior to submitting your proposal, as they will work with you to create the right offering for your venue.

COSTS:
Dependent on your offering. however, the cost of complimentary catering and any other additional items may be a cost to Entertainment of Patrons (A&M).

In your proposal, please identify how many sweeps you require, and venue support will arrange these for you.

COSTS:
$3.30 per sheet + Postage if sourced from Aussie Sports Marketing

Please incorporate your Moet Hennessy product into your package.

COSTS:
Dependent on your offering and selected price point, however this package should be priced accordingly to see no A&M expense.

You may wish to consider the following options:

• Meal deals
• Meal and beverage deals

Please confirm your special with Adam Galway/Jasmine Pycroft before submitting your proposal and ensure the item is made available for channel managers

COSTS:
Dependent on your selected activity. You will need to confirm whether your offering maintains your GP or will include allocation to your food promo account. Any beverage discounts will be allocated to your bar promo account.

COSTS:
$0, this item is the responsibility of the kitchen, you are however, assisting with promotion.

You may wish to consider:

• BBQs
• Spit Roast

Please include in your A&M proposal:

• The times you will run this complimentary food
  
• allocated spend
  
• selected food items.

COSTS:
Cost of Food items & equipment - $50 - $150
Labour required to cook the BBQ

Please include in your A&M proposal:

• The times you will run your courtesy bus
  
• Additional labour spend.

COSTS:
Additional labour required to drive the bus.

COSTS:
Dependant on the prizes and number of people you wish to award.

COSTS:
$400+

COSTS:
Cost of POS only

It is a cost effective and instant way to inform your online fans that your venue is the place to watch the race. Creating an event page makes it convenient for your fans to mark the day in their calendar and share your venues activates and promotions with their group of friends.

Suggested Posts:

• Create and event page 4 weeks before the race and share this event on your own timeline, as well as leveraging off third party Pages such as your local community board or sponsored sports groups
• Create a content calendar and map out posts leading up to the event to create excitement:
  • Sharing race news and tips
  • Posting activities your venue will be running
  • Posting ‘behind the scenes’ style posts such as chefs working on a special Melbourne Cup menu or prizes to be won
  • Reposting photos from last year’s Melbourne Cup event at your venue
  • Tips from the venue manager / staff
  • Engage your female patrons with related content (e.g. outfit for the day, their favourite hat, staff offering fashion
    advice…)
    
  • Sharing venue POS
  • Asking quiz questions
  • Posting an image and getting patrons to caption it.
    
• Make sure to add the URL of the event page when posting content on your timeline leading up to the day
  
• Post images on the day of the event of menu offerings and sweep winners. Make sure to thank your patrons for enjoying the day at your venue.

COSTS:
Recommended spend is $50 on a sponsored post on your timeline with the event URL (targeting local area and relevant ages).
Spend $25 per week, 2 weeks before the event.

The objective of this promotion is to increase venue awareness. It should be advertised to entice people to come into the venue on the day and should include the venue name somewhere. This should be set up somewhere in the venue where it is not going to cause any issues with a build-up of people or block any walkways, preferably somewhere with great natural lighting. You may choose to put the wall up for patrons to take their own photos or use a photographer or capable staff member. Costs will vary dependant on the option you choose. 

COSTS: 
Costs will be dependent on the type of media wall you wish to organise/hire, whether you choose to include a photographer and the props you organise.  Flower wall hire for 6 hours is approximately $350

Each afternoon in October you run videos of previous Melbourne Cup races on venue TV screens. You can award prizes for anyone who can correctly answer who was 1st, 2nd and 3rd in each race. Prizes may include but are not limited to venue vouchers, Melbourne Cup special offers, wine, cash giveaways.

The objective of this promotion is to increase awareness of the event day and to award customers for loyalty to the venue.  You should consider live posting this to social channels to encourage your online audience to take part in the promotion another day.

COSTS: 
Costs will be dependent on the type of prizes you wish to give away and how many weeks in the lead up to Melbourne Cup you would like to run competitions.

After the Cup, review the noticeboard and the first correct person by date and time should win a prize (e.g. $100). Take photos of the winner and promote on the noticeboard.

The objective of this promotion is to encourage patrons into the venue prior to the Cup and gives them a chance to invest interest in the Cup earlier than they normally would. You may wish to award prizes for the correct tip only or for 1st, 2nd and 3rd.

COST:
Cost is dependent on the type and number of prizes you wish to award (maximum 3) but should not exceed $100.

Award mystery trifectas to a set number of people who are first in the venue on the day which you can buy from Tab (e.g. first 20 people).  You can continue to give them out after the Cup to retain customers.The objective of this promotion is to encourage patrons to make the venue their destination for Cup Day and not just a place to watch the race and leave. This will help drive revenue by extending customers visit time and enticing customers to stick around after the race.

COSTS:
Cost is dependent on the number of Mystery Trifectas you wish to purchase from TAB. 

Theming Ideas: 

• Balloons: You may choose to use colours aligned to venue branding or black, white and gold 
• Staff dress up: Staff can wear bow ties and fascinators on the day or you may wish to have them dress up as jockeys to leave the fancy dress for customers
• Balloon Sweepstakes: Consider placing some sweepstake tickets inside a balloon that customers have to pop to get, you can add confetti for extra theatrics (this may not be practical for some venues)
• Flowers: You can add flowers to all table bookings or all tables if practical

Reward customers who sign in with ‘Melbourne Cup Day’ dollars to spend after the race.

The objective of this activity is to encourage increased visitation from patrons prior to Cup day and have them commit to spending the day at your venue. By awarding venue cash that can only be spent after the race you will increase the time patrons spend in venue and drive revenue and sales in food and beverage.

COSTS:
Dependant on if you are limiting the number of patrons who can ‘sign in’ and how much Melbourne Cup cash you will give each patron. Please include these details in your promo proposal.