Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.
BEST SEATS IN THE HOUSE:
DETAILS: Running a Best Seats in the House Promo in the lead up to Origin is a great way to build anticipation, customer participation and patronage on the night of the game.
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It is recommended that you commence this promotion at least 3-4weeks prior to the games. Purchase a VB to go into the draw to win Best Seats in the house. Drawn at half time of Friday night footy the weekend before Origin.
Winner receives:
- Designate Seating area for you plus 4 mates
- Complimentary Food – of your choice. This can be pizza, a shared plate etc
- 20 x VB Schooner vouchers
You will need to consider:
- Compliance when serving drinks
- Terms and conditions of the draw – have these on display right throughout the promotional period
- Best location for Best Seats in the house and how you will designate and set this area up for the game.
- How you will service winners throughout the game.
COST TO A&M: This will be determined by your offer. Please cost out your food component of your offer and your case of VB and include this in your A&M proposal. |
BEST DRESSED BLUES/MAROONS SUPPORTER:
DETAILS: A great way to encourage customers to dress in their team colours is to offer an enticing prize for best dressed. The benefit of having your customers in their team colours is that it ads to the overall atmosphere and excitement within your venue for the evening.
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Consider offering some of the following prizes:
- Local team’s merchandise
- Hotel voucher - $50
- Round of 5 x Schooners for winner and mates
COST TO A&M: Dependent on your selected activity. |
DRINK SPECIALS:
DETAILS: Drink specials are a great way to encourage customers to come to YOUR venue to watch the SOO games, especially if you have a strong competitor in your local area.
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Before selecting this option, please consider whether it would drive additional traffic to your venue, or would be detrimental not to have this on offer.
COST TO A&M: NIL – This will be reflected as a small reduction in GP. |
FIRST TRY SCORER SWEEPS:
DETAILS: Ordered through Sport Sweep Australia and run throughout each game, patrons will purchase a ticket into the sweep.
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You will need to determine your ticket entry price for example; $2 for a number. Post the player draw with corresponding ticket numbers. Patrons will be given the chance to select their preferred player number from those still available in the draw.
You will receive 34 tickets per sweep pack (1-17 per team).
If the first try scorer corresponds with their ticket number they win the entry pool. Your winners prize pool will be 34 x $entry amount.
Contact Sports Sweep Australia to order your sweep packs:
Aussie Sports Marketing
Ph: (07) 5442 7753
COST TO A&M: $70 for your Sweep Pack |
COURTESY BUS:
DETAILS: State of Origin is a night when most fans will have a few drinks and not drive.
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You may consider running the courtesy bus on these evenings or if you do already, make sure that you make mention of the availability of the service on your POS.
In your proposal, please include whether you have the bus service running normally, or whether this will be additional activity
COST TO A&M: Your usual courtesy bus costs. |
FOOD AND BEVERAGE COMBO:
DETAILS: Food venues may wish to consider a meal & beer special or meal special offer to run on SOO evenings:
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- Burger & Beer Deal
- Steak & VB
- Chicken wings & Beer Combo
- 241 meal option
Please include in your proposal:
- Chosen special
- Cost & proposed Price point
- Chosen night you will be offering the special
Please gain approval from Adam Galway on your menu options before submitting your proposal to ensure appropriate costing.
COST TO A&M: Dependent on your activity. |
FREE PIZZA/HOT PLATTERS/BBQ:
DETAILS: Non-food venues may wish to consider offering a free/Gold coin donation BBQ for patrons or other hot food items.
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If you have sporting sponsors, consider approaching them to run a BBQ as a fundraising activity for their club.
COST TO A&M: $100 - $150 |
PROMO STAFF:
DETAILS: Promotional staff can assist with building atmosphere within your venues, and can assist with service and any additional promotional activities you may wish to run on SOO evenings.
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Such as:
- Table service
- Running any sweeps & raffles
- Run pass the footy competition
- Taking photos
- Inform patrons of VB prize giveaways
If you select promotional staff for these games, you must be well-planned with a brief outlining expectations of the shift to give to the staff before their shift begins.
COST TO A&M: $450 – 2 x Promo staff for 3 hour minimum - $75 per hour |
PASS THE FOOTY:
DETAILS: ‘Pass the Footy’ is a great half-time activity to keep your crowds entertained during half time of the three games..
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What you will need:
- An enthusiastic staff member, or your sponsored teams to run the competition.
- Cutout board through which the football will be thrown
- A line on the floor that customers must stand behind to throw.
- Football.
How it is run:
- Competition host signs up contestants before the commencement of the game.
- At half time, contestants are called upon to get ready to play.
- Those that get the ball through the cutout win a prize.
You may wish to offer food and beverage vouchers, supplier merchandise or meat trays, depending on how hard you make the competition.
COST TO A&M: Price of the ball, coutout and prizes. Please stipulate costs within your proposal. |
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