State of Origin is the most anticipated series of games for NSW & QLD NRL fans. Held on Wednesdays and a Sunday evening, these games present an opportunity to increase revenue in all channels, on a traditionally quieter day of trade on all three fronts;
- Increasing foot traffic to your venue
- Increasing transactions per visit
- Increasing spend per transaction
Of course, this is dependent on your choice of activity and how successfully you promote and execute the events.
2019 DATES:
GAME 1: Wednesday 5th June – Brisbane
GAME 2: Sunday 23rd June – Perth
GAME 3: Wednesday 10th July – Sydney |
All activities below are recommendations only. You will be required to submit a proposal. THEMING:
DETAILS: Great theming of your bar and retail can really enhance the atmosphere in your venues.
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All venues have conditional approval to spend $100 on theming.
These can be purchased from: http://www.lombard.com.au/state-of-origin/
PLEASE NOTE: No decorations in gaming rooms.
Please include your proposed spend and items of purchase in your proposal. You will be required to place the order once your proposal is approved.
COST
$100 per venue |
TIPSTER MEMBER REWARDS:
DETAILS: For venues with tipping comp members who have Publinc cards, there is an opportunity to create an enticing offer to get them into your venue for State of Origin Games.
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Based on the data you have captured, you can target them through SMS or email.
Consider offering:
- Free Footy Fare Food if they come down with 2 or more mates.
- Food and beverage combo at a special rate
- Special reserved seating
- First drink on the house
Be creative with your offer, there may be an option outside the box that will appeal to your locals. Just remember that your objective is to entice them to your venue, you are not making it a free night for them.
Please include in your proposal:
- Your offer
- How many people it will be sent to (ie. Your tipping numbers)
- Your expected redemptions
- Associated costs
- Helpdesk requirements
- Any requests for bonus stock
- 5%-10% off other SOO offers
- How you will inform them of the offer
COSTS
- Cost of your offer – allocation to bar/food promo/other
- Costs of the SMS (7c per msg) / email (cost of the design – approximately $40)
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BEST SEATS PACKAGE:
DETAILS: Buy any Schooner during a live game to win tickets into the barrel for the Best Seats in the House.
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It may include:
- Reserved table (decorated in SOO theming, eg. Astro turf runners and table numbers presented on jerseys etc.)
- A bar tab worth $150
- Footy Food Platters
Please include in your proposal:
- Package Details
- Helpdesk requirements as stipulated above
- Any other package inclusions you may wish to consider
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BIGSCREENS:
DETAILS: If you do not have a permanent big screen in your venue, but are sure you will see a good return on the investment, consider hiring one for the SOO games.
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COST
Dependent on your current AV set up and ability to patch in. Please source a quote prior to submitting your proposal. |
FOOTY FARE:
DETAILS: Consider running food specials that are design to be shared by groups of friends.
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COSTS
Dependent on your offer. Please work with your chef directly to design options that sit within the footy fare style & your venue’s sales, GP targets & food promo budget. |
COMPLIMENTARY SNACKS:
DETAILS: For venues that do not have a bistro, consider offering complimentary food on SOO game nights.
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This may be a sausage sizzle at half time or throughout the game, hot pies, hot dogs, or pizzas purchased from a local pizza shop.
Please include in your proposal:
- Food type
- Service times
- Costs associated
- Expected headcount for the games
- Any additional labour that will be required (eg. WHO is cooking your BBQ and at what times?)
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FIRST TRY-SCORER SWEEPS:
DETAILS: A great way to build atmosphere and banter among your customers is to run first try scorer sweeps at each game. You may wish to run multiple sweeps, depending on expected crowd numbers.
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Sweeps can be purchased through Aussie Sports Marketing.
Please include in your proposal:
- Required number of sweeps (in total)
- Total cost of sweeps
COSTS
$2.20 per sweep (incl. GST) plus freight. |
COURTESY BUS:
DETAILS: For venues that have courtesy buses, it may be worthwhile running this service for the State of Origin Games.
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A night that traditionally includes a few beers for all, this service will be an important service for a number of your customers. If you will be running this service, it will be valuable to ensure that this is mentioned on your SOO POS.
COSTS
Cost of the additional labour to have this service running. |
FACILITIES & EQUIPMENT > GIANT SCREENS, HD & SURROUND SOUND:
DETAILS: For venues with giant screens, HD and great sound systems, please make sure that you reference this in your marketing material.
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Providing the best facilities to watch the game can be a more enticing proposition for potential customers than a drink special or other activity.
COSTS
$0. |
DRESS UP AND REAP THE BENEFITS!:
DETAILS: Similar to the above activity, consider providing ‘instant win’ incentives to those who come dressed up in their team colours.
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This may be double entries in any competitions you may be running, a discount on food items, or automatic entry into ‘Pass the Footy’ competitions.
COSTS
$0 if you are offering double entries or automatic entry into competitions
Dependent on your offer if you are considering offering discounts or a small prize. |
5+1 BEERS:
DETAILS: Tipsters to receive the opportunity to purchase 5 CUB Schooners and receive 1 CUB Schooner
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Must be a Footy Tipping Member to be eligible and is available from week commencing 20th May – week ending 14th July |
FIRST TRY, OUR BUY:
DETAILS: The concept of the First Try, Our Buy SOO initiative is to bring a group of people together.
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A great way to build atmosphere and banter among your customers, encourage locals to attend your venue and strengthen relationships between customers and staff over the footy season is to run a First Try, Our Buy comp at each SOO game. You may wish to run multiple comps, depending on expected crowd numbers.
How it works:
- Appoint a Club Captain (VM, ASM).
- Invite patrons and encourage spread word of mouth
- Club Captain places a $100 bet amount for the first try scorer of a game, at any time before the game
- If the bet is successful, all winning funds go towards a Bar Tab for the Footy Tipping members.
Terms: Not to be run in conjunction with any other Shout type promotions for SOO or Footy Tipping within venue.
DATES
GAME 1: Wednesday 5th June – Brisbane
GAME 2: Sunday 23rd June – Perth
GAME 3: Wednesday 10th July – Sydney
COSTS
$100 per SOO Game |
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