The Spring Racing Carnival is the highlight of the racing year within Australia. It sees some of the world’s best thoroughbreds flock to Australia to take part in the action.
For a detailed list of Spring Racing Carnival Race Dates, please click the below links:
http://www.horseraceaustralia.com/spring-carnival/
Understanding what appeals to your customers and potential customers about the Spring Carnival, should guide your choice of activity across the period. For some it may be to focus on the events and ‘glamorous’ side of the carnival by creating special events and function options for corporate clients. For others it will be ensuring you have superior service and activities within your TAB areas across every race meet to appeal to your everyday punters. For all venues however the opportunity is to:
- Increased foot traffic to your venue.
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Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.
WEEKLY SWEEPS:
DETAILS: Similar to the Melbourne Cup sweeps we are all used to, there is an opportunity to run weekly race sweeps on key race days.
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Sweeps are available (with 16 starters) from Aussie Sports Marketing. If you wish to purchase these, contact Aussie Sports Marketing and work within your approved spend.
Costs
$3 per sweep plus GST & freight. |
FACILITIES FOCUS:
DETAILS: In addition to promotional activity, it is important to focus on the facilities available to potential punters.
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These include:
- Platinum TAB & eBet systems
- Multiple large flat screens showing multiple race meets
- Live race coverage all day
If you have had any renovations since last Spring Carnival, you may wish to focus on upgrades eg. More televisions, new TAB, new sports bar etc.
COSTS
Should be nil. You are simply ensuring your customers know how great your facilities are. |
PUNTERS CLUB:
DETAILS: Running a Punters’ Club is a great way to encourage locals to attend your venue for every race meet (thus increasing frequency of patronage to your venue), as well as creating/strengthening relationships between customers and staff over the racing carnival period.
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How it works:
- Appoint a club captain (Duty manager or trusted staff member that works the right shift).
- Invite patrons
- Set up a club account/funds pool
- Club members chip in a fixed amount (this continues every week).
- Club members then take turns, nominally one member at a time, betting on behalf of the club each week.
- The amount bet can either be all of the money collected for that week, or a percentage where the remainder is ‘banked’ as part of a savings plan towards a trip or event or handed back to the club members.
- A winning punter gets another week in the limelight, while a loser finds their way to the back of the queue to await another shot at peer group glory.
Costs
$0 cost to A&M, the club is self-funding. |
COMPLIMENTARY SNACKS:
DETAILS: For venues without a bistro, you may wish to offer complimentary snacks on key race days to keep punters satisfied and in your venue longer.
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In your proposal please include:
- What food items you will have on offer
- What times they will be served
- Expected numbers you will be catering for.
- Costs per week ad in total across the Carnival.
COSTS
Dependent on your offer. Recommended spend should be no more than $50 per race day. Food examples may be hot chips, spring rolls, chicken nuggets, fish cocktails. |
PUNTERS CLUB:
DETAILS: Running a Punters’ Club is a great way to encourage locals to attend your venue for every race meet (thus increasing frequency of patronage to your venue), as well as creating/strengthening relationships between customers and staff over the racing carnival period.
Click here to show more information | Hide
The concept of a punters club is to bring a group of people together to take turns using the pooled funds to punt on big sports & racing events.
It does not need to be restricted to the Spring Racing Carnival, but the carnival does provide regular weekly events occurring mainly on Saturdays, which is perfect for the promotion’s mechanics.
How it works:
- Appoint a club captain (Duty manager or trusted staff member that works the right shift).
- Invite patrons
- Set up a club account/funds pool
- Club members chip in a fixed amount (this continues every week).
- Club members then take turns, nominally one member at a time, betting on behalf of the club each week.
- The amount bet can either be all of the money collected for that week, or a percentage where the remainder is ‘banked’ as part of a savings plan towards a trip or event or handed back to the club members.
- A winning punter gets another week in the limelight, while a loser finds their way to the back of the queue to await another shot at peer group glory.
Costs
$0 cost to A&M, the club is self-funding. |
LADIES DAY:
DETAILS: You may wish to create an offer for the ladies on one of the key race days. This may be a ‘ladies day’ or ‘birdcage’ style offer, in which you section off an area for the ladies, offer discounted champagne, an attendant to run tips and complimentary food.
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This will engage with your female customers and give wives/girlfriends of your target market males something to do on those larger race days when their male counterparts are enjoying the full TAB activities. Consider running this event on selected larger race dates throughout the spring carnival period.
Some suggested ideas include:
- Free glass of bubbly upon arrival
- Discounted wine list
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