The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
  • Sporting Sponsors
  • Venue Staff
  • Local Patrons
  • Local Sporting Enthusiasts

The All Stars Cricket Day is a created event held at the start of the cricket season to signify and strengthen venue/sponsor relations and showcase the relationship to the local community in a positive light.

This is a fun and interactive annual event that can involve your sporting sponsors, staff, management and locals alike.


Day: Saturday or Sunday
Start Time: 1pm
Finish Time: 4pm - followed by food & drinks back at the venue

 
  • Access to local cricket grounds
  • Cricket Sponsor relationship
  • Created POS/Invitation
  • BBQ facilities
  • Esky's to keep drinks cool at the grounds
  • Tent or Marquee for spectators
  • Venue team attire
  • You will first need to approach your sponsored cricket club with the concept to ensure they are onboard and really pushing the event amongst their club. This is a great way to kick start the season and generate support across the entire club.
  • Both the sponsored club and the venue will need to put together a team of 11 players a side with at least 2 girls in each side. Suggest that the club get together a variety of players from each club grade to ensure the relationship if forged across all grades and not just a select few.
  • The sponsored club will need to source equipment and umpires.
  • Venue to arrange BBQ and drinks at the ground. Please speak to Alistair Flower for assistance with drinks, Marquee/Tent etc from suppliers.
  • The game will commence at 1pm with the following structure;
    • 11 players a side (with a least 2 girls in each side)
    • 20 over's with a maximum of 3 over's per bowler
    • Players can not get out on their first ball
    • Batsman retires after 30 but can come back in after last batsman if over's permit
    • An esky with 2 cases of beer per batting team will be supplied by the hotel
    • Aim to finish by 4pm at the latest to head back to the hotel for presentation drinks
  • Venue will need to source a trophy for this annual event to be engraved with "ALLSTARS ASHES". This can be source from www.sydneyawards.com.au. This will be presented back at the Hotel after the match

Suggested Prizes:
- ALLSTARS ASHES Trophy

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.

  • POS Sponsors website/facebook
  • Nightlife Staff/Management
  • Website PR
  • Facebook
  • The key to this being a successful event is ensuring you have 'buy in' from all parties. This must include staff/management, sporting club members and locals
  • Ensure your event detail is thoroughly planned out and clear with all parties involved
  • Create your 'All-stars team' by bringing together key members of your team who will benefit the relationship and getting to know the different members of the club
  • Create as much chatter around the day as possible. Ensure all parties are actively generating excitement.
  • Friendly banter in the lead up on facebook and in person will assist with creating positive WOM.
  • Contact local press to showcase the relationship and generate additional interest within the local community. Please speak with Bianca Vlasic for assistance in contacting local media
  • Consider 'match outfits' for venue teams - these can be kept year in, year out and will help identify the team when playing. Simple singlets with hotel logos, hat etc would be effective. Please speak to Alistair Flower for cost approval here.

POS - $80
Beer - $120
BBQ/Spit - Please refer to spit mechanics on the OMG and speak to Jasmine Pycroft where required
Trophy - $60

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