ANZAC DAY 2013

OVERVIEW OF THE PROMOTION:

Anzac Day is the national day of remembrance in Australia and New Zealand, to honour the ANZACs who fought at Gallipoli during WW1. Commemorated on the 25th April every year, the day is marked as a national public holiday and features traditions including a dawn service and the game of 2Up which is played across clubs and pubs.

This year, Anzac Day will fall on a Thursday. This presents an opportunity to generate additional trade on both the Wednesday evening and Thursday day for most venues.

SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

ANZAC DAY EVE:
DETAILS: The eve of Anzac Day may present an opportunity for late night venues that attract a younger crowd who will make use of the public holiday.
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You may wish to consider:

  • DJ
  • Live Band.

In your proposal please include:

  • Proposed activity
  • Cost of proposed activity
  • Time of the entertainment

Please be aware that post midnight, public holiday rates apply.

COST TO A&M: Dependent on your selected activity. Please source all quotes before submitting you’re A&M proposal.

2UP:
DETAILS: 2UP is a traditional war time gambling game, which is extremely popular on ANZAC Day, the only date it can be legally played in Australia.
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This is a great activity to run in most venues who have the space to hold a 2UP ring, as it creates a great atmosphere and interaction between your customers and staff.

WHAT YOU WILL NEED:

  • 2UP Ring which you will need to source or hire locally. This can be a simple mat which outlines the ‘playing space’
  • Ring Keeper (personal who keeps patrons off the mat, selects the ‘spinner’ and controls the game)
  • 3 x Pennies

Consider who will run your 2UP on the day. It is certainly worth considering engaging a local sporting sponsor, rotary club or school to run 2UP. This is ensure their buy in and promotion of the day within the local community.

Please note: The following venues will be provided a 2UP kit from CUB. Please see the supplier promo on your OMG calendar for more details of the kit inclusions.

  • Tacking Point Tavern
  • Port Macquarie Hotel
  • Moonee Beach Tavern
  • Willoughby Hotel
  • Revesby Hote
  • Prospect Hotel
  • Lakeview

If you are not one of the above venues, but would like assistance in terms of sourcing spinners and T-shirts for ringkeepers etc. please include this request in your proposal.

RULES & TERMINOLOGY FOR 2UP:

TERMINOLOGY:

Spinner: The person who throws the coins up in the air. The ring master will pick a ‘spinner’ from the crowd and call ‘come in spinner’ to commence play
Ringkeeper: Person who looks after the coins after each toss and controls play
Kip: A small piece of wood on which the coins are placed before being tossed. One coin is placed heads up, the other tails up.
Heads: Both coins land with the ‘head’ side facing up (probability 25%)
Tails: Both coins land with the ‘tails’ side facing up (Probability 25%)
Odds: One coins lands with the ‘head’ side up and the other lands with the ‘tails’ side up (Probability 50%)
Come in Spinner: The call given by the boxer when all bets are placed and the coins are now ready to be tossed.

GAME PLAY:

A person is selected as the ‘Spinner’ (generally greeted to loud calls of “Come in spinner!” by the rest of the players). The Spinner will be tossing the coins in the air using the KIP until they win or lose.

  • Two Heads means the Spinner Wins
  • Two Tails means the Spinner Loses
  • Odds means the Spinner throws again

The Spinner is required to place a bet before their first throw that must be covered (equalled) by another player. If the Spinner wins they keep the bet and cover, otherwise it goes to the player who covered the bet. Those around the ring will also place bets against each other on Heads or Tails to agreed values.

COST TO A&M: This will be dependant on if you will be required to hire a ‘ring’ or mat. If this is required, please source a quote locally and include with your A&M proposal.
If you are looking to run your 2UP in an external space, you may need to consider applying for ‘Function License’ to extend your area. Please speak with Darren Williams on this however you will require a minimum of 28 days submission at a cost of $50.

FAMILY FUN DAY:
DETAILS: The public holidays presents family venues with an opportunity to create a family fun day, to really drive food and beverage sales.
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To ensure the success of your event, you must be carefully planned with all activity and promotion of the event to the right target market the lead up.

You may wish to consider the following activities as part of your family fun day.

  • Petting Zoo - Consider Australian/NZ farm animals or Aus/NS native animals.
  • Pony Rides
  • Jumping Castle / other carnival rides
  • Fairy Floss

Be mindful with any larger activities and their timings as to the benefits to revenue generation.

In your A&M proposal include:

  • Activity Details
  • Associated Prizes
  • Proposed time of activities
  • Any additional costs that may be required to hold the activity

COST TO A&M: Dependent on your selected activity and prizes. Please source local quotes for all requirements prior to submitting your A&M proposal. You may be asked to submit a detailed ROI for this activity.

FOOD & BEVERAGE SPECIAL:
DETAILS: Food and Beverage specials can be designed to encourage additional F&B trade over Easter from your family market.
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Be considered with your current daily food promos and remember to include these in your A&M proposal.

Consider the following Bistro options;

  • Bacon & Egg Roll – Delivers a GP of 65.56% with a price point of $6.50
  • ANZAC Cookies – Delivers a GP of 64.46% with a price point of $1 per cookie
  • Lamb Wrap – Delivers a GP of 65% with a price point of $13.50
  • Lamb Shanks – Delivers a GP of 68.30% with a price point of $17.50

Please speak with Adam Galway prior to submitting your A&M proposal on any food related promotions. Recipe cards for the above suggestions can be obtained from Adam Galway.

COST TO A&M: Dependent on your offer. Bistro Specials may include a cost to your promo food account – please ensure this is in line with your A&M budget prior to submitting your A&M Proposal.

THEMEING:
DETAILS: Themeing can be a great way to build atmosphere and customer interaction in your venue. Creating the right ambience and mood in your venue will improve your customer experience.
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Consider;

  • Australian & NZ Flags
  • Staff wearing red poppies
  • Rosemary
  • Nightlife Playing Australian & NZ Classic Tracks

COST TO A&M: This will depend on your proposed level of themeing. Please set yourself a budget and include this in your A&M proposal. Once approved, do not exceed this in themeing purchase.

PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

  • Internal POS
  • Website
  • Staff Viral
  • Social Media
  • Nightlife
  • Eflyer
  • SMS
  • Local Media Release
  • Street Teams
  • Local sporting sponsors
REQUIRED IN YOUR A&M PROPOSAL:
  • Each individual activity you wish to run including the day you will be running this, times and cost to A&M. You will also be able to provide any additional comments around the activity in the A&M Proposal sheet.
  • Any existing daily What’s ON activity should also be included in your A&M Proposal as ‘proposed activity’. Simply note that this is existing activity and there is no additional cost to A&M
  • Any additional activity you may wish to include outside of the suggested mechanics.


Media Library ID: 9578


Media Library ID: 9579

Media Library ID: 9580
 

USEFUL TIPS:

  • Be well planned with your Anzac Day activities and ensure that you are promoting your activities well in advance.

  • Engaging the local community is very important for a day that holds a lot of tradition. Make sure you contact your local sporting sponsors or important local figures that you have established relationships that can really support your activities.

  • Utilise online events listings such as your local online paper to spread the word about your activities.

  • Ask Jenny Smith to create a local press release if you have a larger created event (at least 2 weeks prior to your event).