ANZAC DAY 2014

OVERVIEW OF THE PROMOTION:

Anzac Day is the national day of remembrance in Australia and New Zealand, to honour the ANZACs who fought at Gallipoli during WW1. Commemorated on the 25th April every year, the day is marked as a national public holiday and features traditions including a dawn service and the game of 2Up which is played across clubs and pubs.

This year, Anzac Day will fall on a Friday, which created a long weekend to follow the Easter Holiday Long weekend.

There is an opportunity to generate additional foot traffic to your venue across the long weekend in particular on ANZAC Day as tradition has seen pubs form an intrinsic role in ANZAC day activities.

It is important that you let your surrounding community know that your pub is the place they should be spending the ANZAC day and additional activities may be worthwhile. With such a busy day for most pubs, it is important that you prioritise compliance within the planning of your activities. For some venues it may be deemed unsafe to runs activities such as 2up – please speak directly with your AMs before submitting your proposal.

Queensland venues: please note that you cannot operate two-up on ANZAC Day & licensing states that all venues must close at midnight the night before & cannot open until 1:00pm on the day.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

ANZAC DAY EVE:
DETAILS: The eve of Anzac Day may present an opportunity for entertainment venues to create a special event where patrons can welcome in the long weekend.
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You may wish to consider:

  • DJ
  • Acoustic Duo

In your proposal please include:

  • Proposed activity
  • Cost of proposed activity
  • Time of the entertainment

Please be aware that post midnight, public holiday rates apply.

COST TO A&M: Dependent on your selected activity. Please source all quotes before submitting you’re A&M proposal.

THEMEING:
DETAILS: Themeing can be a great way to build atmosphere and customer interaction in your venue. Creating the right ambience and mood in your venue will improve your customer experience.
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Consider;

  • Australian & NZ Flags
  • Staff wearing red poppies
  • Rosemary
  • Nightlife Playing Australian & NZ Classic Tracks

COST TO A&M: Budget around $100 for theming.

GOLD COIN BBQ:
DETAILS: Blue collar venues may wish to provide a BBQ to keep your customers at your venue across ANZAC Day. Consider making this a Gold Coin donation and proceeds donated to Legacy, or other such charitable organisations.
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Consider running the BBQ across the day, as this will also assist with RSA.

COST TO A&M: Consider spending $50 - $200 on the BBQ, depending on your expected level of trade.

2UP:
DETAILS: 2Up is a traditional war time gambling game, which is extremely popular on ANZAC Day, the only date it can be legally played in Australia. This is a great activity to run in most venues who have the space to hold a 2Up ring, as it creates a great atmosphere and interaction between your customers and staff.
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WHAT YOU WILL NEED:

  • 2Up Ring which you will need to source or hire locally. This can be a simple mat which outlines the ‘playing space’
  • Ring Keeper (personal who keeps patrons off the mat, selects the ‘spinner’ and controls the game)
  • 3 x Pennies

Consider who will run your 2Up on the day. It is certainly worth considering engaging a local sporting sponsor, rotary club or school to run 2Up. This is ensure their buy in and promotion of the day within the local community.

RULES & TERMINOLOGY FOR 2UP:
TERMINOLOGY:
Spinner: The person who throws the coins up in the air. The ring master will pick a ‘spinner’ from the crowd and call ‘come in spinner’ to commence play
Ringkeeper: Person who looks after the coins after each toss and controls play
Kip: A small piece of wood on which the coins are placed before being tossed. One coin is placed heads up, the other tails up.
Heads: Both coins land with the ‘head’ side facing up (probability 25%)
Tails: Both coins land with the ‘tails’ side facing up (Probability 25%)
Odds: One coins lands with the ‘head’ side up and the other lands with the ‘tails’ side up (Probability 50%)
Come in Spinner: The call given by the boxer when all bets are placed and the coins are now ready to be tossed.

GAME PLAY:
A person is selected as the ‘Spinner’ (generally greeted to loud calls of “Come in spinner!” by the rest of the players). The Spinner will be tossing the coins in the air using the KIP until they win or lose.

  • Two Heads means the Spinner Wins
  • Two Tails means the Spinner Loses
  • Odds means the Spinner throws again

The Spinner is required to place a bet before their first throw that must be covered (equalled) by another player. If the Spinner wins they keep the bet and cover, otherwise it goes to the player who covered the bet. Those around the ring will also place bets against each other on Heads or Tails to agreed values.

COST TO A&M: This will be dependant on if you will be required to hire a ‘ring’ or mat. If this is required, please source a quote locally and include with your A&M proposal.

If you are looking to run your 2Up in an external space, you may need to consider applying for ‘Function License’ to extend your area. Please speak with Darren Williams on this however you will require a minimum of 28 days submission at a cost of $50.

FOOD & BEVERAGE SPECIAL:
DETAILS: Food and Beverage specials can be designed to encourage additional F&B trade over Easter from your family market. Be considered with your current daily food promos and remember to include these in your A&M proposal.
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Consider the following Bistro options;

  • Bacon & Egg Roll – Delivers a GP of 65.56% with a price point of $6.50
  • Lamb Wrap – Delivers a GP of 65% with a price point of $13.50
  • Lamb Shanks – Delivers a GP of 68.30% with a price point of $17.50

Please speak with Adam Galway prior to submitting your A&M proposal on any food related promotions. Recipe cards for the above suggestions can be obtained from Adam Galway.

COST TO A&M: Dependent on your offer. Bistro Specials may include a cost to your promo food account – please ensure this is in line with your A&M budget prior to submitting your A&M Proposal.
PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

  • Internal POS
  • Website
  • Staff Viral
  • Social Media
  • Nightlife
  • Eflyer
  • SMS
  • Local Media Release
REQUIRED IN YOUR A&M PROPOSAL:
  • Each individual activity you wish to run including the day you will be running this, times and cost to A&M. You will also be able to provide any additional comments around the activity in the A&M Proposal sheet.
  • Any existing daily What’s ON activity should also be included in your A&M Proposal as ‘proposed activity’. Simply note that this is existing activity and there is no additional cost to A&M
  • Any additional activity you may wish to include outside of the suggested mechanics.

MEDIA LIBRARY ID 11626


MEDIA LIBRARY ID 11625


MEDIA LIBRARY ID 9579

USEFUL TIPS:

  • Ensure you are promoting your activities well in advance, so that your customers associate your venue with ANZAC Day before they have decided on how they will spend the day.

  • Engaging the local community is very important for a day that holds a lot of tradition. Make sure you contact your local sporting sponsors or important local figures that you have established relationships that can really support your activities.

  • Consider inviting well known personalities within your local community or sporting clubs to run your 2Up.

  • Utilise online events listings such as your local online paper to spread the word about your activities.

  • ANZAC Day is a great event at which to raise funds for charitable groups such as Legacy. This will ultimately show your respect for what ANZAC Day stands for, which will be a great message to send to your community.