The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
  • Local Males & Females aged 25 - 40years
  • Local Working class
This is a members cash draw which jackpots weekly. The draw is designed to drive database membership and repeat business.
Dates & days: Thursday (or suitable alternative weekday)
Start Time: 5pm
Finish Time: 7pm
  • Membership Badges or Cards
  • Membership signup forms
  • Badge Draw board to advertise the weekly jackpot figure
  • Prominently displayed POS
  • Nightlife Number generator
  • Spreadsheet of members’ names and numbers
  • As normal with the badge draw board prominently displayed throughout the whole week
  • Automatic Number generator prominently displayed
  • Jackpot starts at $100 and jackpots by $100 weekly. (Please check with Budget)
  • Weekly spot prize: Closest number in the room receives a complimentary schooner
  • Target market (regular patrons) are encouraged to sign up throughout all times during the week. This will become their hotel membership badge and the weekly jackpot amount will need to be promoted at all times. This is often associated with Social Club
  • At 5pm staff member will announce over the PA this week’s jackpot amount
  • Staff member will need to be on the floor between 6pm-7pm at this point to be signing up new members.
  • At 7pm the first draw will be announce over the PA using the nightlife number generator. The winner will be given 5minutes to claim the prize.
  • If claimed the winner will be issued with a cheque or cash (speak to your AM) for the winnings and their name will be added to the badge draw board with a congratulations note
  • If unclaimed the member’s name will need to be added to the badge draw board with a “Bad Luck Steve Irwin who missed out last week”. This week’s jackpot is now at $1000!”
  • Weekly Spot prize announce to the closest number present in the room
  • Weekly Jackpot increases by $100
  • Runner’s Up prize will need to vary weekly and can be to the value of $50.

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.

  • POS
  • WEBSITE
  • BADGE DRAW BOARD
  • STAFF UP SELL
  • SMS
  • STAFF FOCUS ON SIGNUPS
  • EFLYER
  • Creating theatre in the room is key to the success of this promotion. Having a vibrant and energetic manager run this promotion will ensure staff buy in and the continued banter with regular patrons throughout the week.
  •  Ensure badges are issued in sequence order and that the badge ranges are entered into the number generator correctly each week.
  • Ensure that Badges/Cards are only issued to your target market - i.e regular patrons. There is no point having 4000 members on your badge draw database when only 15 show up regularly. The chances of winning become impossible and the promotion will loose its potency. The promotion should be going off approximately once in a 10week period.
  • Keep your badge draw membership database separate from your regular hotel database.
  • Ensure that the Jackpot total is banked with Zorba monthly to lessen the impact on A&M when the jackpot goes off.
  • Encourage locals to “give Johnny a call and let him know he missed out on the $500 last week”.
  • Use your time on the microphone during the promotion to promote one other hotel promotion per week

Example
POS = $78.55 (2 x A3, 1 x A1, 1 x A0)
Badge Draw Glass Board = Please see Venue Support for costing and orders
Weekly Jackpot = $100
Runner’s Up Prize = $50