The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
Local male and females aged 25+
Local groups, sporting/sponsored teams
Local industry
Staff
This promotion provides a fun and interactive way for friends to get together for dinner and drinks. The promotion encourages group participation and when done well, can add a comedy element to your venue, creating a great buzz vibe in the hotel. This is also a great promotion to encourage staff to get together and play in teams to build staff culture.
PA system- Adequate seating with a central viewing point for all patron
Bingo Host to set up in a central viewing position
PA system to be set up prior to the bingo host arriving
Adequate seating for groups of friends
The Bingo host will arrive and commence chatting to patrons in the room to encourage them to join in. It is recommended that entry be free and patrons can play as many rounds as they like up to the full 5 rounds. They will then be issued a bingo booklet with the required number of games. This is a great promotion for late arrivals as you may join the game at any point between rounds.
The bingo host will quickly run through the rules of bingo and have a practice round of 3 lines. Numbers will be randomly called by the bingo host with an element of theatre and comedy. As numbers are randomly drawn and called out, patrons will mark off the number in their booklet.
The first person to mark off all the number in their booklet calls BINGO. Their numbers are then checked for accuracy and if correct they will be awarded the round prize. Patrons will be given 10minutes to grab a drink between rounds before the next round commences.
Round One: 2 x Drink Vouchers
Round Two: 2 x Complimentary Movie tickets (or other local supplier prize)
Round Three: $25 hotel food voucher
Round Four: 1 x Bottle of wine
Round Five: $50 hotel voucher
** NB: Involving local business in the promotion will reduce the cost of prizes for the promotion and assist with marketing the promotion through the local community. This will also build relationships with the local businesses. Please look at your budget to determine suitable prizes.
Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.
POS
STAFF/MANAGEMENT
EFLYER
SPORTING TEAMS/SPONSORS
SMS
FACEBOOK
WEBSITE
BINGO HOST DATABASE/NETWORKS
NIGHTLIFE/UM SCREENS
Please ensure you have a vibrant and energetic Bingo Host to increase the ‘theatre’ and comedic value to the promotion.
Encourage staff involvement in the promotion
Encourage sponsored team involvement in the promotion
Gradually build the value of your prizes with the largest prize for the last round to encourage extended patronage
Have your bingo host promote at least one additional hotel promotion during bingo to encourage repeat business from your bingo customers
Example POS = $78.55 (2 x A3, 1 x A1, 1 x A0) BINGO HOST = $200-$300 /week
Please speak to Alistair Flower for appropriate Bingo Hosts