The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
  • Local males of all ages
  • Local Sporting teams and sponsors
  • Blue Collar
  • Racing Enthusiasts

The Burger and Beer Deal is a great offer of a filling, relaxed meal at a great value price. The burger and beer deal can be enticing when offered on a weekend for a relaxed bite to eat at the local pub with friends. The promotion can tie in well with punters club and local sporting games.
Dates & days: Saturday or Sunday
Times:Lunch & Dinner
  • POS including a counter top A4 display showcasing the promotion
  • As per normal bistro layout with promo special displayed prominently as the point of order and entry to the bistro area
  • Patrons are offered a Stockman’s Burger plus a drink of their choice at a discounted rate with a drink offer. Please note the drink of choice is limited to local beer, house wine, soft drink or juice.
  • Customers will place their special order at the bistro counter as normal. The Stockman’s Burger will be rung up at normal price with the drink order. The patron will pay the discounted rate (e.g. $10) and the remaining amount will be added to the promo food account tab and promo bar account.
  • Example:
    Patron orders the $10 Stockman’s Burger plus a drink which is normally priced at $12 plus a Local Beer priced at $5.20.
  • Total order: $17.20
    Patron Pays: $10
    $5.20 allocated to promo drink account
    $2 allocated to promo food account

**Please speak to you AM and GFM regarding an agreed discount price.

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.

  • POS
  • EFLYER
  • SMS
  • NIGHTLIFE/UM SCREENS
  • WEBSITE
  • STAFF/MANAGEMENT UP SELL
  • FLYERS TO LOCAL SPORTING GROUNDS OR LOCAL BUSINESSES
  • Ensure staff are up selling the promotion with all bistro orders during the day
  • Notify local sporting clubs as this presents a great value offer on a hearty meal after training and games
  • Prominently display POS
  • Ensure that the promotion is promoted during at least one other promotion during the week. i.e. During Trivia or other have your host announce the special.

Example

  • POS = $82.55 (2 x A3, 1 x A1, 1 x A0, 1 x A4 counter top)