EOFY FUNCTIONS 2013

OVERVIEW OF THE PROMOTION:

End of Financial Year falls on Friday 28th of June in 2013. This provides an opportunity to connect with your local businesses who will be rounding our a traditionally busy time of year and looking to reward their employees through way of either casual drinks or a more formal corporate event.

Ensuring that your EOFY promotional activity is advertised ahead of the game includes irresistible early bird offers that entice clients to book now, will ensure you have the best chance to get the most return out of the EOFY functions season.

Understanding the booking motives of your corporate market will ensure that you select the right promotional offers to suit their needs. Understanding whether they driven by a lean budget, value for money, or inexperience with event planning and want your venue to look after all details should lead you to the most appropriate offer for your venue.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

‘BOOK NOW’ EARLY BIRD OFFERS:
DETAILS: Offering incentives to book before a certain date can encourage functions at the enquiry stage to lock in their event.
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This is best suited to venues who have specialised function areas. You may wish to consider the following incentives:

Book your EOFY function by the end of May to receive:

  • An extra free half/full hour on your beverage package
  • 10% of your catering bill
  • Free room hire
  • Free karaoke / DJ for your event
  • Free theming/decorations (to an agreed value)
  • Complimentary shuttle bus from the office
  • Wait staff at no additional cost
  • Free professional photographer
  • Free bottle of champagne for the function client

Please keep in mind that selecting one strong incentive appropriate to your corporate function client will have more potency that a string of smaller incentives.

COST TO A&M: This will depend on your selected activity. All associated costs should be allocated to you’re A&M account.

CELEBRATE YOUR BOTTOM LINE WITH THE TOP SHELF:
DETAILS: This promotional offer is targeted at corporate clients who are looking to book a formal EOFY function with a beverage package option.
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The details are as follows:

Clients who book their EOFY function receive an automatic upgrade to a more premium beverage package; Bronze Packages upgrade to Silver, Silver Upgrade to Gold, Gold packages upgrade to next level of spirits available.

COST TO A&M: Dependent on the beverage consumption of the function. If the client uses the total allocated amount of the beverage package, additional beverages will be allocated to A&M bar promo account.

EOFY SMALL BUSINESS OFFER:
DETAILS: Those venues with a large portion of smaller businesses in the surrounding areas may wish to offer these local businesses a complimentary after work package.
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The idea is to both generate additional patronage to your hotel and build relationships with your local businesses. This may also be suitable for venues whose surrounding offices do not want to plan an official function.

Consider offering:

  • Bottle of Bubbly & Mezze platter for 5 – 10 guests
  • Drink on arrival and share plate for 2 – 10 guests
  • EOFY Happy Hour (Friday 28th June only)

COST TO A&M: Dependent on your selection.

EOFY BANQUET PACKAGE:
DETAILS: Some employers may choose to book a dinner for their employees. Consider designing a special banquet menu.
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Please speak directly with Adam Galway for menu design.

You may wish to accompany this special menu with a complimentary beer or wine for all guests as a promotional incentive.

COST TO A&M: Nil. Your banquet should be costed appropriately.
PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

  • Internal POS
  • Website
  • Staff Viral
  • Social Media
  • Nightlife
  • Eflyer
  • SMS
  • Previous function clients
REQUIRED IN YOUR A&M PROPOSAL:
  • Time frames of your promotion/s including:
    When the offer can be claimed by booking
    When the offer can be redeemed (period during which the function needs to be booked).
  • Any additional activity you may wish to include outside of the suggested mechanics.

Media Library ID: 9794
 

USEFUL TIPS:

  • Contact all previous function clients with the promotional offer. Make sure you have the collateral ready at hand to send to the contact.

  • Contact your local businesses and inform them of the promotional offer.

  • Ensure that everyone handling function enquiries is up to speed with the promotion.

  • Consider External banners/external advertising to ensure that the promotion reaches its audience.