FACEBOOK OFFER

OVERVIEW OF THE PROMOTION:

A Facebook ‘OFFER’ allows you to share discounts/vouchers with customers by posting an offer on your Facebook Page. When someone claims an offer, they'll receive an email that they can show at the Page's physical location to get the discount.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

TWO FOR ONE MEAL OFFER:
DETAILS: The objective of this promotion is to encourage bistro sales
Click here to show more information | Hide

Overview:

  • Customers purchase any 2 main meals and receive the second meal of equal or lesser value for free.
  • It can be available for either lunch and dinner or both
  • The Offers need to be promoted on FB via a promoted post (paid), this is done in the ads sections, which allows you to choose the audience you want to target.
  • You can limit the quantity of offers that can be claimed
  • You can select when the offer starts and ends
  • You have the option of creating a barcode that can be scanned (this will allow you to keep track of how many offers where claimed at our venue
  • You can select how many times people are allowed to claim the offer

COST TO A&M: The costs associated with this promo are paid Facebook Ad campaign, which are approximately $60 - $100 (for two – three weeks). The costs associated with the promotions will be allocated to food promo.

This is an example of the email (mobile version)

BOOK A TABLE FREE BOTTLE OF WINE WITH DINNER:
DETAILS: The objective of this promotion is to encourage dinner bookings
Click here to show more information | Hide

You may consider teeing up with one of your wine suppliers to sponsor this offer.

Overview:

  • Customers who book a table for 2 or more receive a bottle of wine.
  • Limit it to one Offer per table
  • The Offers need to be promoted on FB via a promoted post (paid), this is done in the ads sections, which allows you to choose the audience you want to target.
  • You can limit the quantity of offers that can be claimed
  • You can select days when this offer is valid. For example, if you wish to increase trade on Wednesdays, you can make the offer valid for only that day.
  • You can select when the offer starts and ends.
  • You have the option of creating a barcode that can be scanned (this will allow you to keep track of how many offers where claimed at our venue
  • You can select how many times people are allowed to claim the offer

COST TO A&M: The costs associated with this promo are paid Facebook Ad campaign, which are approximately $60 - $100 (for two – three weeks). The costs associated with the promotions will be allocated to food promo.

RECEIVE A FREE DRINK TICKET:
DETAILS: The objective of this promotion is increase the attendance to an event and to estimate the number of people attending
Click here to show more information | Hide

Overview:

  • Customers receive a free drink / tasting ticket by claiming this offer
  • Limit it to one offer per person
  • ID must be shown to receive free drink
  • You may consider limiting it to a certain time frame (beginning of the event)
  • The Offers need to be promoted on FB via a promoted post (paid), this is done in the ads sections, which allows you to choose the audience you want to target.
  • You can limit the quantity of offers that can be claimed
  • You can select which date the offer starts and ends
  • You have the option of creating a barcode that can be scanned (this will allow you to keep track of how many offers where claimed at our venue

COST TO A&M: The costs associated with this promo are paid Facebook Ad campaign, which are approximately $60 - $100 (for two – three weeks). The costs associated with the promotions will be allocated to food/bar promo.

PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

  • Social Media
  • Staff Viral
REQUIRED IN YOUR A&M PROPOSAL:
  • Terms and conditions of the offer such as: starting and ending date.
  • Who the offer is available too (Males? Females? Age? Suburbs to target with paid advertising?)
  • How much you would like to spend via Facebook’s paid ad campaigns (you can discuss this with Venue Support)
  • How you plan to keep a tally of the vouchers claimed (if you are not scanning a barcode)
  • How the promo will be put through the till system

USEFUL TIPS:

  • Pin the Offer post to the top of the page

  • If you choose to use a barcode to scan the offer, make sure you trial it first

  • Manager on the day to include how many vouchers were claimed in the daily shift report

  • You may have other ideas for Offers you want to promote on Facebook that may work very well for your target market.

  • You are not allowed to include more than 20% text on images you are going to promote to targeted audience on Facebook (paid advertising)