Guaranteeing patronage at the venue, the development awards will not only drive revenue but showcase your venues involvement in developing local junior sports.

Suggested Day: For the duration of the season.

How the Promotion is run:
As apart of your sponsorship commitment you will commit to providing;
1 x Best & Fairest Award
1 x Encouragement Award

Per week for the duration of the clubs sporting calendar. You will need to add a value to these vouchers; ideally this will cover the cost of the winners ‘kids meal’. For Example $10 Sports Award Voucher.

How to issue awards:
You will need to design a voucher that is consistent with your venue brand. This should include the award details and showcase the relationship between the venue and the club. Awards should be issued in 8 week blocks with review periods at the end of each period. This is a great chance to sit down with the club, review voucher returns and issue the next 8weeks of vouchers. Review/Issue dates should be noted in your sponsorship contract and on the OMG.

Note; you should consider any terms and conditions for inclusion on the voucher. This may be as simple as "not redeemable for cash" or "not in conjunction with any other offer".

How to record and measure:
AAs apart of your sponsorship contract, you need to include a clause that states, the weekly winners names need to be communicated to yourself once issued. You will then need to place the name of the winners on your communit y boards in house for the full week. This will both place accountability on the club to be issuing the awards weekly but also provide additional goodwill for winners when they come into the venue and see their name listed on the community board.

Returned vouchers should be counted over the course of the season and measured for their effectiveness based on these returns. Note voucher validity should be confirmed with the club and outlined in the contract. 4-6 weeks is a good redemption period.

Voucher Distribution Policy

• Vouchers to be separated into 8 week blocks and issued to the club every 8 weeks from the commencement of the Season.
• Voucher returns to be calculated weekly in the reporting spreadsheet. These should be split per club so as to monitor individual club returns
• Total voucher returns per club are to be assessed every 8weeks, prior to the next batch of vouchers being distributed.
• VM to sit down with Club representative, have a beer and review voucher returns, club performance, up coming activity etc. This should happen at every 8 week review.
• Where possible – recipients names are to be forwarded to the hotel weekly for inclusion on internal POS, highlighting the sponsorship relationship and individual performance.
• Voucher returns report should be collated weekly and forward to VM, Marketing KPI Manager, AM, GMM, BCM.

COSTS: Example
Dependant on your voucher value. $10 will cost you $20 per week for the duration of the sponsorship season.