KIDS DISCO PARTIES MECHANIC

OVERVIEW OF THE PROMOTION:

ids Discos are a great way to promote family patronage to the hotel on weekends. The goodwill created by showcasing a family friendly environment ultimately appeals to your local family market and will in turn assist with food and beverage sales driven by local families.

The concept of Kids Discos is to provide a drawcard for kids and keep them entertained for a couple of hours, whilst encouraging parents to order lunch/dinner during the period of the disco.

You may consider to run the event on Saturdays and Sundays with an appropriate frequency, E.g Last Saturday of every month.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

LUNCH DISCO:
DETAILS: This package is a great way to increase family patronage to the venue during the lunch period.
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The concept is to keep the children amused whilst parents order lunch from the bistro, increasing food revenue.

  • 11:30pm – 1:30pm Kids Disco with host, games, music and lunch.
  • Price: $10 Per-child ($5 to be allocated to external entertainment provider; $5 to be allocated to lunch offering).

Please work with your kitchen to create a lunch offering for the kids that is costed within your food GP target.

Please speak to JP prior to submitting your A&M proposal for assistance in planning and costing your kids disco menu. Remember that you will only have $5 per child to allocate to food revenue.

You will need to source a local provider for entertainment that must be experienced and certified to host the event. Using a local kids party entertainer can be both beneficial from a cost perspective but also give the provided a chance to gain exposure through your venue for repeat business. The incentive for the provider in this instance is the $5 per child but also the additional advertising exposure. An agreement of this nature will need to be arranged with the supplier prior to the commencement of your promotion. Please speak to JS prior to submitting your A&M proposal for assistance with external entertainment provider support and agreements/conditions.

COST TO A&M: This promotion will have a Nil effect on A&M from an entertainment perspective as this will be a ticketed setup.

DINNER DISCO:
DETAILS: This package is a great way to increase family patronage to the venue before the dinner period.
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The concept is to keep the children amused whilst parents become comfortable within the venue, then chose to dine in the venue at the completion of the disco; encouraging food sales from parents and kids.

  • 4:30pm – 6:30pm Kids Disco with host, games, music and lolly bag.
  • Price: $6 Per-child ($5 to be allocated to external entertainment provider; $1 to be allocated to the Lolly bag)

The lolly bags need to be costed before the event. Please contact JS for assistance with suppliers if required.

You will need to source a local provider for entertainment that must be experienced and certified to host the event. Using a local kids party entertainer can be both beneficial from a cost perspective but also give the provided a chance to gain exposure through your venue for repeat business. The incentive for the provider in this instance is the $5 per child but also the additional advertising exposure. An agreement of this nature will need to be arranged with the supplier prior to the commencement of your promotion. Please speak to JS prior to submitting your A&M proposal for assistance with external entertainment provider support and agreements/conditions.

COST TO A&M: Dependent on the cost of confectionary for lolly bags. Work off a $1 per child budget for lolly bags. Please speak to JS prior to submitting your A&M proposal for assistance with Lolly Wholesalers
PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.

  • Internal POS
  • Website
  • Staff Up Sell
  • Social Media
  • Nightlife
  • Eflyer
  • SMS
  • Local Media Release
  • Local Community Boards (Schools, Scout halls etc.)
  • Print Media Sporting Sponsors
  • Entertainers Website & Database
REQUIRED IN YOUR A&M PROPOSAL:
  • Each individual activity you wish to run including the day you will be running this, times and cost to A&M. You will also be able to provide any additional comments around the activity in the A&M Proposal sheet.
  • Proposed Marketing Activity
  • Any additional activity you may wish to include outside of the suggested mechanics.
  • Your proposed Ticket Price for the Disco Party
  • Your agreed terms and conditions with the external kids party provider.
  • Your proposed space for holding the Kids Disco


 

USEFUL TIPS:

  • Be well planned with your Activities

  • Ensure all staff are actively selling the weekend to the target market

  • Ensure you are engaging all local community groups to assist with viral marketing; this may include local schools, child care centers, mums groups, sporting sponsors etc.

  • Ensure your terms and conditions are clearly understood with both parties.

  • Ensure credentials of the external party provider are checked.

  • Be well prepared with your planning of the activities and relevant requirements for the events.

  • Speak to JS to assist with drawing up contracts for external providers.

  • Confirm agreed activities for kids with your external provider prior to the day of the event

  • Include all relevant information on your OMG Event Calendar Listing

  • Consider license conditions around children accessing the hotel and where you will host the disco.