The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
  • Male 35+
  • Blue Collar
  • Local regular patrons

There are 25 numbers with which patrons can purchase the chance to pick a number from the board. After all numbers are sold, the winning number will be drawn and the corresponding name to number will win 20 x $2.50 vouchers to be used in the hotel bar.
Dates & days: Weekday
Start Time: Between 3-5pm when Blue Collar workers finish work
Finish Time: Approximately 2hour from the start time once all numbers have been sold.
  • Mug of the Week/Lucky Mug Draw Board
  • 25 numbers placed on the board
  • 20 x $2.50 hotel vouchers
  • Promotion Terms and Conditions on display
  • TPL number is required for this promotion

Prominently display Mug of the Week/Lucky Mug board
Prominently display ‘This week’s winner’
  • To play Mug of the Week/Lucky Mug Draw participants must pick a number from the board containing 25 numbers
  • Participants names will be placed on that number
  • Each number will cost $2.00
  • The winner will receive 50 pub bucks in the form of 20 $2.50 vouchers for use in the Hotel Bar.
  • The vouchers must be used in the week immediately following the win
  • The draws will take place following the sale of all the numbers
  • You do not have to be on premise to win the draw
  • Prize may be claimed at any time during the week following the draw
  • Should the prize not be claimed then the prize will be increased in the weeks draw
  • Vouchers are not redeemable for cash
  • 20 x $2.50 hotel vouchers

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.

  • POS
  • WEBSITE
  • WINNERS BOARD
  • NIGHTLIFE & UM SCREENS
  • STAFF & MANAGEMENT FOCUS
  • prominently display all POS and winners board
  • use PA to announce the winning number to create some theatre in the bar
  • Encourage friendly banter between staff and locals surrounding the draw. If Johnny was not present at draw time ‘remind’ him of it next week!
  • Ask the winner how those beers are going down to encourage banter between locals
  • Take the opportunity to promote other hotel promotions whilst on the PA announcing the winner or throughout the promotional period

Example
POS = $180 (1 x A1, 2 x A3, 1 x Winners Board)
Nil running expense as patrons purchase the tickets to the total value of the prize.