The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
Local Poker Enthusiasts
Males aged 25+
Sporting Teams/Sponsors
Poker is a weekly promotion designed to increase patronage to your hotel and extend current patronage at the hotel on your designated day of the week. The promotion can significant benefit your gaming T/O as well as seeing resulting increases in food and beverage sales.
Day: Week Day Evening - Monday - Thursday
Start Time: 630pm registration for 7:30pm start time Finish Time: 4Hours in duration. 11:30pm finish time
Poker Host supplier (please see preferred suppliers)
Agreed promotional schedule with food and beverage offer
Designated area for Poker tables to be set up
Tournament host will set up each week in the designated area
Poker Host will arrive and set up the designated space each week. Registration will commence at 6:30pm with the game starting at 7:30pm. Players can vary however expect 40-70 within the first 8weeks (also dependant on space). Buy in can vary depending on your area and target market and it is recommended that you discuss buy in with the poker host during initial discussions. Buy in is generally $15 per player.
Players will play through until all chips are gone as will have the rules outlined prior to the commencement of the game by the Poker host.
Players can qualify for one of the NPLs main evets which include Regional Finals, Main Event and World Series Poker, attracting prize money of up to $50,000.
Cash prizes - supplied by poker host (NPL Poker Est.)
Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.
WEBISTE
POKER HOST DATABASE SMS AND WEBSITE
POS
NIGHTLIFE & UM SCREENS
STAFF/MANAGEMENT NETWORKS
NPL iPhone APPLICATION
On average Poker can add an additional $30.65 Gaming spend per player
On average poker can add an additional $21.25 food and beverage revenue per player
There fore you should consider;
Create a food promotion around poker - i.e. $10 steaks for all poker players
Create a Poker & Drinks card - venue loyalty card that are given to players when they register. Player have aces stamped when they make a purchase. Players must have all 4 aces stamped (to show they have made 4 purchases) before the end of the first break to be entitled to extra chips. Cards are only valid for that night.
Promote additional hotel promotions throughout poker breaks to players.
Consider offering a hotel voucher for use on an alternative night given to players on registration will encourage repeat business. (please speak to your AM regarding this and look at your budget)
Example
NPL Poker Est - $286 per night (inc GST) for up to 49 Players. Additional $44 (inc GST) over 49 players
POS $78.55 (2 x A3, 1 x A1, 1 x A0)
