PUBLICAN VS THE PUB

OVERVIEW OF THE PROMOTION:

The objective of this promotion is to build rapport between a publican and his locals, as he treats them to a day or night out to a sporting event.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

PUBLICAN VS THE PUB:
DETAILS:You as the publican, invite up to 40 of your most loyal ‘locals’ or regular customers to an afternoon or evening at an important sports event, be it an NRL, cricket or raceday event.
Include transport to and from the sporting ground, tickets to the sporting event, beverages & a free BBQ.
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When considering this proposal, make sure you select a sporting event that is not too far from your venue and relevant to the majority of your locals. If you follow a different team to your punters, perhaps consider a game between your two teams. Also do some preliminary research to make sure there is no other event they may be attending.

Please including in your proposal:

  • Date, times & selected sporting event
  • Target number of locals

Cost breakdown including:

  • Tickets
  • Transport
  • Beverages
  • BBQ
  • Additional activity

For Sydney venues, please try Alan Barnes coaches (0401 020 394) for your bus quote and obtain at least one other from another supplier.

COST TO A&M: Should be no more than $900.
PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.

  • Internal POS
  • Social Media
REQUIRED IN YOUR A&M PROPOSAL:
  • Each individual activity you wish to run including the day you will be running this, times and cost to A&M. You will also be able to provide any additional comments around the activity in the A&M Proposal sheet.
  • Proposed Marketing Activity
  • Any additional activity you may wish to include outside of the suggested mechanics.

Media Library ID: 9478
 

USEFUL TIPS:

  • Ensure that you as the publican are personally inviting your locals.

  • You and your staff are drumming up excitement in the lead up to the event, with some friendly banter.

  • Ensure that you are well-planned with the day’s activity; whilst it is to be a social occasion, your professionalism should shine through as you are representing your hotel and hotel group.