Offering an attractive F&B special as part of your weekly promotions can both:

• Encourage additional patronage to your venue on traditionally quieter evenings.
• Entice customers to purchase a meal in your venue when they usually may return home for dinner.

For Suburban Community venues, a schnitzel & Schooner of Carlton Draught deal is a great promotion to run on Monday nights during the NRL season. It will encourage customers to come to your, watch the Monday night game and purchase a very reasonably priced dinner.

Please Note: This promotion has been allocated to specific venues as outlined below. These venues will not be required to submit a proposal, POS request or till change request, this will be arranged by venue support. Venue support will also add this to your weekly promotions section and to your websites where applicable.

If your venue has not been allocated this activity, but you feel it is appropriate to your venue, please submit an A&M proposal.

The following venues have been allocated Monday Night Schnitzel & CD Schooner Specials:

• GLADES TAVERN – MONDAY NIGHT $12 SCHNITZEL & SCHOONER OF CARLTON DRAUGHT
• LEUMEAH HOTEL – MONDAY NIGHT $10 SCHNITZEL & SCHOONER OF CARLTON DRAUGHT
• MT ANNAN HOTEL – MONDAY NIGHT $10 SCHNITZEL & SCHOONER OF CARLTON DRAUGHT
• PROSPECT HOTEL – MONDAY NIGHT $10 SCHNITZEL & SCHOONER OF CARLTON DRAUGHT
• SHAMROCK HOTEL – MONDAY NIGHT $10 SCHNITZEL & SCHOONER OF CARLTON DRAUGHT
  (only available in Shamrock Hotel’s Sports Bar)
• TACKING POINT TAVERN – MONDAY NIGHT $10 SCHNITZEL & SCHOONER OF CARLTON DRAUGHT

Availability: The Schnitzel & Schooner of Carlton Draught special will be available every Monday night during dinner service.
Promotional Period: The promotion is to start on Monday 10 03 14 with review after 3 months (Monday 10 05 14).
Food Item: The Schnitzel dish on offer should be your ‘Schnitzel Special’ item, which will only include the chicken schnitzel and chips. Salad and sauces are to be an extra charge.

Beverage: The beverage must only be a schooner of Carlton Draught. You will receive 1 bonus keg of Carlton Draught during the we 09 03 14. This is to be entered under your normal Carlton Draught PLU at zero cost. Your sales will be monitored over the promotional period to ensure you have the right amount of bonus stock.

Processing the Sale: A button will be set on your till systems as a time promo to be available on Monday nights. This will be noted as a Schnitzel & CD Schooner button. This button will perform the following actions:

• Allocate the full sale price to your kitchen
  • If your schnitzel dish is usually priced more than your sale price, the difference will be allocated to your food promo.
• Decrement the CD schooner from your normaL CD PLU

Both NSW & QLD venues will be able to externally advertise this promotion. Marketing initiatives should include the following:

• In house POS (Provided by Venue Support)
  
• Nightlife (To be uploaded by Venue Support)
  
• UM
  
• SMS/E-flyer to footy tipsters at the beginning of the season with other relevant offers
  
• Staff Viral
  
• Website What’s On Section (where applicable, Venue Support will upload)
  
• Social Media

Allocated venues are not required to submit a proposal. If you are not an allocated venue, the following information will be required in your proposal:

• Current Monday night food promotions (if any)
  
• Any other Monday night NRL promotions
  
• Current price of your Schnitzel menu item
  
• Proposed price of the bundled special
  
• Expected weekly sales of the special
  
• POS requirements

USEFUL TIPS:

• Ensure your POS is displayed in areas relevant to your football crowds.
  
  
• Take a great image of the bundled special and post this on social media mid-afternoons on Monday coupled with some banter about the Monday night game on that evening.
  
  
• Ensure your tipping comp entrants are all aware of this promotion. For venues with the VB scoreboards, utilise one of the A4 POS slots for this POS.
  
  
• Make sure staff are upselling the package to those who are initially looking to purchase a beer. In some cases, the Schnitzel is only an extra $5!