The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please outline your suggested changes in your promo proposal brief.
Males and Females aged 18+
Local Sporting teams and Sponsors
Sporting event enthusiasts
State of Origin is an annual Rugby League Challenge with a long standing history and tradition of interstate rivalry. It is known for its toughness and is one of the best and most watched football games in the country. Traditionally SOO is watched with mates and this ‘group appeal’ gives you the opportunity to encourage these groups of friends to your hotel for the game. The challenge is to give them an experience they could not get by watching the game at home.
DATES: Wednesday 26th May Wednesday 16th June Wednesday 7th July Start Time: 7:30pm broadcast for 8pm Kick off
Finish Time: 9:30pm
POS Designated
‘Best Seats in the House’ area
Beer Tickets for Footy Tipping Comp
per your usual layout with designated Best Seats in the House area
How the Promotion is run:
BASIC PROMOTION: ALL VENUES (Except - EW, Cabra, TGs)
Best Seats in the House: The Best Seats in the House promo is run in the 2 weeks leading up to each of the games. Patrons purchase a schooner of VB and go into the draw to WIN the ‘Best Seats in the House’ during the next Origin game. The Best Seats in the House is a designated area with prime Plasma Screen viewing for the winner plus 3 mates. They will receive complimentary food, a case beer (or equivalent ) for 4 guys, their own bar attendant or promo girl for service and VB merchandise (VB hats) to keep and wear during the game. There will be a new “Best Seats in the House” winner for every Origin game. The winner will be drawn the Friday before every game.
Important to reserve an area on either a couch or tables & chairs in area with best view of one of the main screens
Best Seats in the House Winners Drawn;
Friday 21st May
Friday 11th June
Friday 2nd July
At a time of benefit - please make sure you give it the appropriate theatre
2) Footy Tipping Comp: Complimentary SOO Schooner for all Footy Tipping Comp members. Tipping comp members will be issued with a SOO Beer Ticket on the Friday before each game when they enter their footy tipping comp tips. The ticket can be used during any of the 3 SOO origin games between kick off and final whistle.
(only promoted to the Tipping guys with a separate advert on the tipping board)
ADDITIONAL OPTIONS: Please speak to Alistair Flower if you wish to incorporate any of the following options with consideration of your A&M and ability to get ROI :
$25 Buckets & Wings: $25 for a bucket of VB Raw (4 bottles) + a bucket of 12 BBQ Chicken Devil Wings. This is a great promotion to encourage groups of friends down to watch the game.
Framed NSW Origin Jersey: Run throughout each origin game. Purchase a VB (and or Fosters product) throughout each of the 3 Origin games and go into the draw to WIN. Framed Jersey will be drawn on final whistle of the 3rd and final Origin Game. The framed jersey will need to be on display in the bar in the lead up to and throughout the origin series and will act as a great talking point throughout the series.
Venues allocated include - BVH, Mt Annan, Kooringal, Port Mac, Planto, St Marys, Lalor Park, Canterbury
Promo Girls: Promo girls supplied by Heffernan Promotions (Sydney area) use for tray service, raffles or Best Seats in the House promotion throughout the games. The girls will provide additional activity throughout the games and increase sales with patrons not needing to leave their seats to get drinks
(Suggested venues include - Port Mac, Mt Annan, BVH, Cremorne)
Sexy Service: Lingerie Waitresses (Sex Bomb - Sydney area) throughout the games.
Origin Jersey Raffles: Purchase an origin jersey and allocate this for your sponsored teams to raffle off during the origin games. The Jersey can be drawn at Half Time. All proceeds go to your nominated sponsored team. This will guarantee buy in from your sporting sponsors and increase activity throughout the games.
(Suggest venues - venues with powerful sponsorship and will get additional people through the door by allowing)
Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.
POS
NIGHTLIFE
UM SCREENS
WEBSITE
FACEBOOK
STAFF/MANAGEMENT UP SELL
SPORTING SPONSORS
EFLYER/SMS
BACK BAR DISPLAY PRESENCE & THEME
Create as much chatter in the lead up to the Origin series as possible. Ensure staff are constantly creating banter with locals and particularly those in the Footy Tipping comp.
Create a Origin Power wall in your bar with Jerseys, Balloons, Streamers, POS and other theming Ideas.
Ensure you create as much activity during origin games as possible. You need to give patrons an experience they can not get at home. Have staff in state colours, face paint, ribbons etc to increase excitement and banter with the locals
Create staff incentives around Origin Theming and wearing their teams colours
Have well planned activities in the lead up to the game to build excitement and activity on the day.
Consider how you can extend patrons stay after the game has finished by improving atmosphere and ambience leading up to the game, throughout the game and after the game. Consider things like room theming, seating arrangements, lighting, post game music selection, games/activities/draws etc
Ensure sporting sponsors ‘buy in’ by arranging fundraising initiatives for the games. You can also entice them to your venue by offering a potent food and beverage special and reserved seating area.
Ensure you have enough seating for patrons to watch the game with friends. Encourage group participation.
For non food venues, you may wish to consider a BBQ that sporting sponsors can run for a gold coin donation to raise funds and ensure buy in.
Read the papers! Have an opinion on team selections, ask patrons what they think - generally talk about it! People ARE interested and its good to showcase that you are as well
After the game - what can we do to keep people hanging around? Look at the lighting, put the music on, change the TVs to nightlife, clean the floor and re arrange the furniture etc etc
Other general interaction throughout the game;
Origin Trivia: Test your Origin Knowledge. Create some theatre and have spot prizes for people who answer the correct answers to your Origin questions
Pass the Ball Comp: Contestant must pass the ball through a ‘whole in the wall’ to win. Best out of 3 attempts wins the prize. A fun way to increase your pre game activity and build anticipation and excitement for the game.
Mystery Sweeps - similar to normal Friday night games - please speak with Sports Sweep direct
Example Best Seats in the House: Case of Beer $35-40; Food $50; Promo Girl $165 (if we don’t use our own staff)
ADDITIONAL OPTIONS: Please speak to Alistair Flower if you wish to incorporate any of the following options:
