The following are the suggested mechanics of the promotion. If you wish to alter these to suit your venue, please provide your suggested changes in your promo proposal brief.
Locals
Male and Female 23+
Local Industry
Sporting sponsors
White
collar
University Groups
Academics
Trivia Host will run Trivia in the hotel. There are 4 rounds with anywhere from approximately 10 questions per round. Questions are from a mixture of genres and range in degree of difficulty. Trivia can be played in groups or as an individual however this promotion usually encourages groups of participants of approximately 7-8 players per team. The promotion will encourage bistro and bar patronage whilst playing and generally runs for 2 hours.
Day: Week Day evenings Start Time: Approximately 7-7:30pm Finish Time: 9-9:30pm
**NB the show will run for 2-2.5hours
Trivia Host
PA system
Weekly prizes
Jackpot signage to promote the weekly jackpot
Plasma screen for an trivia question display
(**this is optional)
** NB the trivia host will supply all answer sheets and pens
Adequate Seating for groups of participants
PA system for the host to use
Good visual point for the Trivia Host to base themselves for easy viewing for all groups
2 rounds of 20 questions per round
There is a spot question at the end of every 10 questions which players write the answer to on a coaster and have to run up to the front.
Final Jackpot Round at the end with 3 hard questions to win the jackpot prize.
Answers sheets are collected at the end of each round and right answers are tallied. Prizes are issued per round
There is a 10 minute break between rounds for answers to be tallied and guests to purchase food and beverages
At the end of the 2 rounds points are tallied and the team with the most points are awarded the major prize.
There is then a Jackpot round which is quite difficult. Players are given 5 minutes to answer the three questions and can not use phones or other devices to answer. The team or teams that answer correctly win the cash jackpot. The jackpot increases by $50 each week
(Please have a look at your budget and confirm with your AM)
Round One Prize: $25 Hotel Voucher
Round Two Prize: $50 Hotel Voucher
Spot Prizes: this can be a schooner, chocolate bar or other gimmick prize
Jackpot Round: Accumulated Jackpot cash prize pool
Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal.
POS
SMS
Jackpot Board
Facebook
Website
Trivia Company Database Contact
Eflyer
Staff and Management up selling
Local Uni Groups
Nightlife/UM Screens
Source local business prize support. This will build local business relationships and of course assist them with in house brand exposure to your database.
Ensure you have a fun and energetic trivia host to encourage participation and repeat patronage.
Mix up your weekly prizes where you can to keep the promotion fresh and exciting
Ensure the weekly trivia jackpot is promoted on all marketing material, particularly when this reaches large sums as this will assist in generating additional interest.
This is also a good promotion for your staff to get involved with. This will build staff morale and customer relations as they can create teams with locals, sponsors etc.
Get your sponsors involved where applicable. This is a good post training promotion coupled with an appropriate bistro special.
Have your host promote a least one hotel promotion between each round of trivia for that week
Create spot questions on your nightlife system to pop up throughout the week to assist with the promotion of Trivia.
Example
POS= $78.55 (2 x A3, 1 x A1, 1 x A0)
Trivia Host = $300/week
Prizes: $78 Total Weekly: $378 + additional major prize if no local business support ($430)
