UPDATE YOUR DETAILS - DATABASE

OVERVIEW OF THE PROMOTION:

When customers log in to your Guest Wi Fi system, they must provide simple details including their name and address. Obtaining more details about these customers, including their phone numbers, addresses, age, birthday, gender, likes and interests, we will be able to reduce ‘noise’ tailor our communications with these customers that will be in turn, more effective.

It is not wise to ask for more details when accessing the guest Wi Fi, as you will put your customers off. You must allow them time to provide more details at a time that is right for them and couple this with an attractive incentive to log in and provide more information.

Incentives may be an instant win or entry into a major prize draw.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

OPTION 1: UPDATE YOUR DETAILS AND YOU SHALL RECEIVE!:
DETAILS: Offering an instant reward to customers when they update their details allows us to both the quality of information we have about customers already existing in your database, encourage customers to sign up AND entice customers back down to your hotel with your offer.
Click here to show more information | Hide

Consider offering:

  • Hotel vouchers
  • 241 meal coupons
  • Bottleshop vouchers is a retail promotion

PROCESS

  • An e-flyer or SMS is initially sent to all customers in your database with the offer, referring them to a form to complete.
  • Once they have completed updating their details, they will be provided with a voucher/coupon which they can redeem at your hotel.
  • You should also advertise this promotion on your website where applicable to encourage additional sign ups.
  • This offer can be ongoing and sent to new sign ups from promotions and Guest Wi Fi as they come through.

COSTS

  • E-flyer design is $75/hour
  • SMS is 6c per SMS sent
  • Costs of your actual offer – eg. Cost to food promo / bar promo.

OPTION 2: UPDATE YOUR DETAILS FOR YOUR CHANCE TO WIN AN X!:
DETAILS: You may feel that a voucher may not be enough of an incentive for your customers and as such, may wish to consider creating a major prize draw. This will both encourage current customers in your database to update their details for a chance to win, or encourage other customers to sign up. Please note, that depending on your prize, it may or may not encourage additional foot traffic to your venue directly.
Click here to show more information | Hide

Please also be conscious that this promotion is a one-off blitz that should run no more than 2 months, and will either need to be replaced by another draw to ensure that you are continually incentivising your database to update.

Consider offering a major prize that will appeal to your venue’s target market.

PROCESS

  • An e-flyer is sent to all database contacts referring them to a form to complete to go in the draw to win.
  • Once they complete their details, they are automatically entered into the draw.
  • Customers can only enter each draw once.
  • Offer is virtually draw using your database software.

COSTS

  • E-flyer design is $75/hour
  • SMS is 6c per SMS sent
  • Costs of your prizes
PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

  • Eflyer to your database
  • SMS to your database
REQUIRED IN YOUR A&M PROPOSAL:

Allocated activity should be mentioned in your A&M Proposals; in your proposals, please include:

  • Your draw details including draw time & date & promotional period
  • Valid TPL details
  • Prize value & number of prizes up for grabs if it is more than one.
  • Target number of entries
  • How you intend to communicate this incentive – eg. SMS or E-flyer and the proposed costs.
  • Helpdesk requirements – Do you need a voucher code created?


MEDIA LIBRARY ID 11515

USEFUL TIPS:

  • There are different points to consider for each option. To work out which incentive is right for your venue and customer base.

  • Option one:
    • Is an instant win for ALL customers, which may encourage more sign ups.
    • It is an ongoing promotion that does not need to be revisited for a long period.
    • No TPL is required.
    • You can encourage your customers back to the hotel to redeem vouchers / coupons.

  • Option 2:
    • There is a set cost to this promotion so you have full transparency on the overall cost of the promotion
    • A larger prize value may be more enticing
    • There is little effect on operations as the promotion stays outside of the venue
    • No Helpdesk set up or staff training required