VALENTINE'S DAY

OVERVIEW OF THE PROMOTION:

Valentines Day, Thursday 14th of February, provides food & beverage venues with an opportunity to bolster food and beverage trade by targeting couples to celebrate their relationship at your venue.

You may wish to consider packaging F&B options or offering complimentary value adds.

For other venues, it is realistic to assume that your venue will not be a Valentines Destination, but this does not mean you cannot capitalise on the event. Consider running a raffle or trade promotion in the weeks leading up to Valentine’s Day that targets your male demographic. The prize should be a fantastic gift that they can give their partners on Valentine’s Day.
SUGGESTED ACTIVITY TO CONSIDER:

Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.

VALENTINES DAY SPECIAL:
DETAILS: Offering a meal for two special will attract additional trade to food venues on Valentines Day.
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You may wish to consider the following package offers:

  • Coursed Set Menu for two
  • Share Plate & Dessert for two
  • Order two main meals and receive a complimentary bottle of wine / sparkling
  • Purchase two main meals and receive a complimentary dessert platter to share.

In your A&M proposal include:

  • Menu
  • Cost & price point of meal packages
  • Any additional information, eg. Bookings essential etc.

Consider running this special as a Facebook Offer (Ensure to note that bookings are essential in the T&Cs)

Please ensure that your menu has been approved by marketing before submitting you’re A&M Proposal.

ROSES:
DETAILS: Roses are synonymous with Valentine’s Day. Providing couples with a long-stemmed rose will enhance the overall experience for your customers.
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Consider offering one long stem rose to each couple when they purchase 2 meals or a meal package.

We suggest to pre-order required roses, as you may find it difficult to source last-minute.

COST TO A&M: Dependent on how many roses you purchase.

HAMPER GIVEAWAY:
DETAILS: Consider offering your customers the chance to win a Valentines themed hamper with every purchase of a certain product or alternatively, run as a raffle.
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Having this on display in the lead-up to Valentine’s Day is a great way to generate sales through your male market. Draw the prize the day before Valentine’s Day (Wednesday 13th February) during a peak period.

Purchase your preferred hamper from any online hamper site such as www.hampersonly.com.au, www.pamperhampergifts.com.au or you may wish to approach a local hamper company who may wish to provide a special deal in return for marketing their branded hamper.

COST TO A&M: Your hamper should not exceed $150.

SOCIAL MEDIA:
DETAILS: Consider running fun interactive Facebook posts in the form of competitions, surveys etc. to increase the reach of your Facebook page.
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Suggested Posts:

  • For venues with a heavy male demographic, consider running posts around best/worst/funniest pick-up lines
  • For venues with an even male/female customer base, consider asking customers to share the best Valentines Day gift / experience.

You may wish to offer a prize for the post with the most likes, which may be a hotel voucher, bottle of champagne etc.

COST TO A&M: Dependent on your selected activity.

THEMEING:
DETAILS: If you are expecting a strong day’s trade, consider creating an appropriate romantic atmosphere to improve the customer experience through the use of:
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  • Candles
  • Linen on tables
  • Red and Pink Decorations
  • Red Heart Foil Balloons
  • Fresh Roses

COST TO A&M: This will depend on your proposed level of themeing. Please set yourself a budget and include this in your A&M proposal. Once approved, do not exceed this in themeing purchase.
PROPOSED MARKETING ACTIVITY:

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

  • Internal POS
  • Website
  • Staff Viral
  • Social Media
  • Nightlife
  • Eflyer
  • SMS
  • What’s On Online Listings & Community Newspapers
REQUIRED IN YOUR A&M PROPOSAL:
  • Each individual activity you wish to run including the day you will be running this, times and cost to A&M. You will also be able to provide any additional comments around the activity in the A&M Proposal sheet.
  • Proposed Marketing Activity
  • Any additional activity you may wish to include outside of the suggested mechanics.


MEDIA LIBRARY ID 19428

USEFUL TIPS:

  • Be well planned with your Activities.

  • Ensure to create the right atmosphere for the evening, through the use of dimmed lights, scented candles, appropriate background music and roses.

  • For food specials/packages, consider running a Facebook offer; be sure to note in the T&Cs that bookings are essential.

  • Ensure to promote the evening during your weekly activities such as badge draws, karaoke & trivia.