WIN AN IPAD – GAMING PROMOTION

OVERVIEW OF THE PROMOTION:

The ‘WIN AN IPAD’ is a gaming promotion designed to:

  • Reward & grow membership
  • Increase play/turnover of members

The concept is that members will receive automatic ‘virtual’ entries into the draw when they play with their membership card within the machine.

Please note: This promotion is only available to venues with a Members Loyalty Card.

The success of this promotion will be measured on:

  1. An increase in active members be the conclusion of the promotion. (A specific target number must be outlined in your proposal).
  2. The increased use of membership cards whilst playing EGMs. (Current % to a proposed increase, eg. 20%>40% must be outlined in your proposal).
DETAILS OF THE PROMOTION:

PROMOTION DESCRIPTION:
DETAILS:
Win and iPad. Be present during the draw to win a bonus $100 EFTPOS Card. 3 $100 EFTPOS Cards also up for grabs!

PROMOTIONAL PERIOD
This promotion is designed to run over 1 month

COMPETITION ENTRY

  • The eBet gaming system is configured to award and track ‘virtual’ entries to members when they are playing with their membership card in the eBet console.
  • Members are awarded one entry per $50 turnover at any time across the promotional period.
  • There is no limit to the number of entries a member can have
  • Members can check their number of entries at any time at the kiosk, by swiping their membership card.
  • To check a member’s balance, staff can check this through the following steps:
    - Member>Select Gaming Tab> click on the drill and the promotions will be shown as per the image.

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PRIZE & DRAW DETAILS:

Draw Date & Time: Last Friday of the month @ 8pm is recommended

Draw Details:

  1. 7:45pm – Announce to venue that the draw is to take place at 8:00pm
  2. 8:00pm – Use the eBet system to generate a random winner.
    If the winner is present: The winner receives the iPad Air & a bonus $100 EFTPOS voucher
    If the winner is NOT present: The winner receives the iPad Air only, and is shortly notified by phone.
  3. 8:10pm – First EFTPOS Card Draw to be announced.
    Winner does not need to be present
  4. 8:15pm – Second EFTPOS Card Draw to be announced.
    Winner does not need to be present
  5. 8:25pm – Third EFTPOS Card Draw to be announced.
    Winner does not need to be present
  6. 8:25pm – If the iPad EFTPOS Card Draw was not won, another $100 EFTPOS card is to be drawn.
    Winner does not need to be present

How to undertake draw through eBet:

  1. On the kiosk, double tap the top left hand corner of the screen until a prompt for a PIN is required.
  2. Enter PIN XXXX
  3. Select members draw from left hand side of the menu
  4. Select Virtual draw, and click on the arrow to open the drop down list
  5. Select the Win an iPad promotion
  6. Click ok
  7. Select Run
  8. The name and badge number of the member will be displayed on screen- select claim if it is won or to redraw
  9. Once finished with the draw select close
  10. There will be two options – leave draw open or close draw. Depending if you want to draw a winner from the same pool of member’s next draw will depend if you close the current draw and another will automatically open or leave the draw open to continue to accumulate entries.

RULES, REGULATIONS & ELIGIBILITY

  • NSW venues will require a TPL permit to run this promotion.
  • A detailed Terms and Conditions template is available for this specific promotion.
WHAT YOU WILL NEED AND ASSOCIATED COSTS:

PRIZES:

  • 4 x $100 EFTPOS Cards (may not be utilized) - $412
  • iPad Air - $600
    (Nat Hayduk / Jenny Smith will coordinate the purchase of these items)

POS:

  • A5 Machine Talkers
  • Portrait Plasma Screens
  • Additional POS for hotel where deemed appropriate & effective

OTHER

  • A valid TPL for NSW venues. A Multi C TPL can cover you for this promotion.
MARKETING INITIATIVES:
  • In house POS
  • Staff viral
  • Website (QLD Venues only)
REQUIRED IN YOUR A&M PROPOSAL:

In your proposals, please include:

  • Proposed dates & times of the promotion
  • Any other gaming activity that may be running at the time of this promotion
  • POS requirements
  • Proposed targets on which to measure the success of this promotion, including:
    • Increase in member numbers
    • % increase in use of the members cards.


Media Library ID 12526


Media Library ID 12613

USEFUL TIPS:

  • It is important to ensure that you create theatre around your draw, by reminding your members of the draw in the days leading and on the evening prior to 8pm.

  • It is important to be quick in contacting your winners straight after the draw. Chances are that they may come down straight away, which will add to the draw event experience for other customers. Seeing a winner in person adds to your customers’ perception of the promotion’s authenticity and makes the win seem more attainable.

  • If your venue does not currently have the eBet members’ cards system in play, you may wish to amend this promotion’s mechanics to be run manually. Please speak to the gaming channel before submitting your proposal.