For Function venues, it is important to connect with your local businesses who will be booking Christmas functions ahead of their decision making process. Quite often, companies will look to book their Christmas functions directly after EOFY as soon as budgets are established, to ensure that their preferred dates and venues are attained.
Being on the front foot will ensure you are front of mind to your potential function client |
Below is a list of suggested activity. To view details and costs associated with the activity, please click on the links under the activity heading.
BE PREPARED:
DETAILS: Ensure that you have the avenues to promote your Christmas function offers. This includes creating, maintaining, increasing your corporate database.
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Consider the following activities:
Database Maintenance:
- Ensure all current contacts on your database are current, by calling each client and updating where necessary
Increasing Your Database:
- Business Card Draw
- Cold/warm calling local businesses
- Ensure all past clients are in your database
- Contact local chamber of commerce for local business list
- Physically walk around to local businesses
COST TO A&M: These activities will not incur an A&M cost but may required additional labour. Please speak to your AM if this is the case. |
BOOK NOW:
DETAILS: If you are confident that your venue does not need a promotional offer to encourage Christmas bookings, it may be as simple as adding a “Book Your 2013 Christmas Party Now – Dates Filling Fast” reminder on your function webpage, or e-flyer to your corporate database.
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If you have undergone renovations, or refurbishments in 2013, it may be appropriate to showcase your new functions space and package with a simple Christmas functions call to action.
COST TO A&M: Dependent on associated POS, e-flyer designs, venue photography etc. |
‘BOOK NOW’ EARLY BIRD OFFERS:
DETAILS: Offering incentives to book before a certain date can encourage functions at the enquiry stage to lock in their event. This is best suited to venues who have specialised function areas.
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You may wish to consider the following incentives:
Book your Christmas function by the end of September to receive:
- An extra free half/full hour on your beverage package
- 10% of your catering bill
- Free room hire
- Free karaoke / DJ for your event
- Free theming/decorations (to an agreed value)
- Complimentary shuttle bus from the office
- Wait staff at no additional cost
- Free professional photographer
- Free bottle of champagne for the function client
Understanding the booking motives of your corporate market will ensure that you select the right promotional offer to suit their needs. Understanding whether they driven by a lean budget, value for money, or inexperience with event planning and want your venue to look after all details should lead you to the most appropriate offer for your venue.
Please keep in mind that selecting one strong incentive appropriate to your corporate function client will have more potency that a string of smaller incentives.
COST TO A&M: This will depend on your selected activity. All associated costs should be allocated to you’re A&M account. |
CHRISTMAS BANQUET PACKAGE:
DETAILS: Some employers may choose to book a sit down dinner for their employees. Consider designing a special Christmas banquet menu. Please speak directly with Adam Galway for menu design.
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You may wish to accompany this special menu with a complimentary beer or wine for all guests as a promotional incentive.
COST TO A&M: Nil. Your banquet should be costed appropriately to suit your target Function Food GP% target. |
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