Consider:

• Santa Hats for Staff
  
• Snow on Windows
  
• Internal / External decorations including garlands, wreaths etc.
  
• Xmas Trees
  
• Tinsel
  
• Stockings from fireplaces
  
• Christmas playlist on Nightlife

Please include in your proposal:

• Current decorations at the venue, condition & colours.
  
• What you would like to purchase & a proposed spend.

Jenny Smith will arrange the purchase of items.

COSTS
Dependent on your proposed selection. As a guide, consider $150. If you believe it is of benefit to invest in a considerable spend for Xmas decorations, you will be required to submit a capex request.

Please note that some decorations will incur a cost for installation. If this is the case for your venue, please include an estimated cost within your proposal.

With this in mind, what would you do and Why?

Food for thought:

• Publican’s Shout (Publican shouts personally shouts guests a drink)
  
• Complimentary BBQ / Platters
  
• Promo Staff
  
• Live Entertainment
  
• Have a staff member / local dress up as Santa
• Memento giveaways eg. Candy canes
  
• Monster Raffle Draw
  
• Santa Clause dress up
• Consider a special guest such as a sporting great.

Please ensure to note all proposed event activity and associated costs in your proposal.

COST TO A&M:
Dependent on your individual activity. Publican Shout: requests for bonus stock will be considered, complimentary BBQ: $50 – 100, promo staff: $45 - $75 per hour, Live Entertainment $300 - $500, Santa suit: $50.

MARKETING INITIATIVES:

• In-house POS – Focus POS in all areas of the hotel
  
• E-Flyer / SMS to database – To create a personal touch, utilise the option to include customer’s name in the email or SMS and make it feel like a personal invitation rather than a blanket marketing push. (E-Flyer best to go out 2 weeks prior to give people a chance to plan their attendance).
  
• Social Media – Posts regarding this activity are best done in the weeks leading up as most people are busy during the holiday season and lie to plan in advance.
  
• Invitations to 3rd parties ¬– Take the additional step and personally invite key guests through a phone call, personally emailed invite or snail mail letter.
• Website – in your events section & home page as a feature where possible.

Incentives to Club (Carrots to Dangle):

• Complimentary BBQ / Spit
  
• Drinks on arrival (requests for supplier support will be considered)
  
• Design & Print support for invitations
  
• Entertainment

Please include in your A&M proposal all activity and associated costs to venue in addition to your specific marketing initiatives, clubs you wish to invite, their respective member numbers and expected event attendance.

COST TO A&M:
Dependent on your selected activity. BBQ: $100 - $200, Marketing Support: $100 - $200.

MARKETING INITIATIVES:

• E-flyer - Create a special invitation for the club/s to send out to their players that incorporates their team logos & colours, but ensuring the presence of your hotel brand is prominent.
  
• Social Media – Ensure that the club or your venue creates a Facebook event and is actively promoting the event to their club members or and closed club Facebook Groups.
  
• Companies such as plumbers, electricians etc.
  
• Staff Viral – in the lead up to the event, staff should identify club members when they are in the pub and talk up the event.
  
• Website – Make reference to this event on your sports or sponsors page.

Suggested Community Groups to approach:

• Local Precinct
  
• Presidents of your sponsored clubs
  
• Local Motels
  
• P&C committee of local school
  
• Local suppliers & reps
  
• Hotel’s local street residents
  
• Chamber of Commerce

Consider the following activity:

• Drinks on arrival (wine / beer) – (requests for stock will be considered)
• Complimentary canapés
  
• Sit down dinner

Please ensure to note all proposed event activity and associated costs in your proposal.

COST TO A&M:
Complimentary canapés / dinner: $10 - $30 per person.

MARKETING INITIATIVES:
• E-flyer / Snail Mail Letter - Created invitation personally emailed or posted from the publican.
• Warm Call – Follow up or precede hard copy / soft copy invitations with a call from the publican.
• Website – Under the events section.

Who you are trying to target:

• Groups of mates/friends who catch up every Christmas
  
• Work colleagues having informal celebrations
  
• Small businesses arranging dinner reservations

Incentives:

• Complimentary drink on arrival (wine / beer) – (requests for stock will be considered)
  
• Complimentary share platter / bar snacks
  
• Complimentary Bottle of bubbly- (requests for supplier support will be considered)
  
• Name cards
  
• Bon Bons
  
• Christmas - themed table as pet of booking

Please ensure to note all proposed incentives in your proposal, associated costs and any conditions you may put on these incentives, such as minimum numbers required.

COST TO A&M:
Dependent on your activity

MARKETING INITIATIVES:

• Cold / Warm Calling - to repeat customers (eg. Last year’s bookings)
  
• Social Media - consider paid advert with the offer, but also post the offer from the last weeks of November.
  
• Flyer - to local small businesses
• SMS / E-Flyer - to venue database with the offer
  
• Website – on the functions page, events page, and if it is associated with a food booking, on your bistro page.
  
• In-house POS – Focus in function, bistro, sports & public bar areas.

We suggest the best dates for such an event are Sunday 14th of December or Sunday 21st of December if families tend to stay local in your area.

Consider the following activities:

• Visit from Santa
  
• Petting zoo with Xmas themed animals
  
• Jumping castle
  
• Visit from local fire brigade
  
• Christmas – themed entertainers eg. Circus Santa.
  
• Face painting
  
• Sausage sizzle (perhaps incorporate a gold coin donation for a local charity)
  
• Kids ‘Xmas’ colouring in competition in the lead up
• Monster Kids Raffle (proceeds going to local kids-focused charity)
  
• Kids Xmas party games
  
• Kids DIY activities – eg. make your own Xmas stocking / tree decoration

In your A&M proposal include:
All proposed activities & associated costs for the day.
Please also submit this proposal as a CREATED EVENT

COST TO A&M:
Dependent on your selected activity. Please see Jenny Smith if you need assistance costing out your proposed event activity.

• MARKETING INITIATIVES:
  Ensure you are contacting:
• In-house POS – focus in family-friendly areas & bistro areas.
  
• Cold/ Warm Calling to:
  1. Local childcare centres
  2. Schools
  3. Sporting clubs
  4. Local kids guides etc.
  5. ask them to feature the event in their newsletters
• Website – Events section on the website & home page feature on the website.
  
• 3rd Party Websites - Submit your event on your local Newslocal and Fairfax event guides & local kids guides – consider approaching any local kids guides or kids entertainment providers to become an event partner/ This could provide access to their database.
  
• Media Release - to local publications
  
• E-flyer – To venue & 3rd Party databases

HOW TO RUN THE PROMOTION:

• Customers purchase raffle tickets to go in the draw to win.
  
• Purchase items from your local toy store through petty cash, then pay back with proceeds from your raffle ticket sales.
  
• Any additional proceeds from ticket sales are required be donated to a local charity or club.

It is recommended that the raffle draw be incorporated into one of our suggested Xmas events. If your funds are not going to a local charity or club, you will need a TPL to cover this activity.

COST TO A&M:
Suggestion is to spend up to $500 on the raffle, but this will have nil cost to A&M as proceeds of ticket sales should cover the expense.

MARKETING INITIATIVES:

• In-house POS – focus in your family-friendly areas and main bars.
  
• Staff Viral – Staff should talk up the raffle when it is on display and engaging with customers to encourage ticket sales.
  
• Social Media – Take good images of the raffle and post on your Facebook wall with promotional details. Post the raffle, if you have a good sum to donate to charity, make sure you do a post with the winner and announce your charity donation amount.
  
• SMS – Let your customers know you will be open
  
• Media Release – This activity will be a great PR piece. Please contact Bianca Vlasic for assistance.

COST TO A&M:
NIL – tickets should be covered by the ticket revenue.

MARKETING INITIATIVES:

• Staff Viral – Staff should talk up the raffles, how they will be great for Christmas lunch etc.
  
• Social Media – Take good images of the raffles and post early afternoon of the day of the raffle.
  
• Website – Next to your raffles what’s on POS, make a special note of the new raffle items over Christmas period.

The Salvo’s Christmas Appeal’s aim is to help bring a smile to a disadvantaged child's face this Christmas.

HOW IT WORKS:

• Customers are encouraged to bring in an unwrapped gift to be placed under a tree on in a prominent safe position within your venue.
  
• The presents are then collected and taken to The Salvos’ collection centres by the 13th December.
  
• It is suggested you start the appeal in the 3rd week of November.

COST TO A&M:
Venues should be shown to donate a number of gifts to start the appeal and encourage customer participation.

MARKETING INITIATIVES:

• In-house POS – focus in main bars, bistro areas & family friendly areas.
  
• Website – What’s on section / events section
  
• Staff Viral – Staff should talk up the appeal.
  
• Social Media – Strong focus during the promotional period, with many thanks and well-dones to those who have donated.
  
• Media Release – Speak to Bianca Vlasic re PR opportunities around this promotion. It will be worthwhile to set some targets around the number of gifts you as a venue wish to donate.

Consider setting up your own Santa photo area within your hotel in the early weeks of December (the earlier the better, so that parents can use your photo for their Xmas cards)

How to run this activity:

• Set up a Christmas set in including props to theme photos.
  
• Staff member is assigned the task to take photos, edit and email directly to the customer.
  
• You may also wish to incorporate a Santa and throne on your ‘Set’.

In your proposal:

• Please include how you will run the photos and at what times.
  
• Associated costs.

The staff should also be dressed up in Christmas costume when taking these photos. It is important to utilise a staff member who has some design flair and is great with children.

COST TO A&M:
Cost of the props / set / app plus the cost of the staff member.
Cost of design and print of the forms to obtain customer details.

MARKETING INITIATIVES:

• In-house POS – focus in main bars, bistro areas & family friendly areas.
• Website – What’s on section & home page.
  
• Staff Viral – Staff should talk up the Christmas photos and be aware of times running to be able to reiterate this to customers.
  
• Social Media – Strong focus the day prior or morning prior to running the activity with great examples of the end product. Think about posts incorporating the message “Why go to Myer when you can come to the Belrose Hotel?” Also ask permission of customers to post the photos on your Facebook / Instagram accounts when taking them.
  
• Eflyer – to venue database (perhaps narrow to females only, who would be the decision-makers on this activity).
  
• 3rd Party Websites – Contact local kids guides or local publications who may feature this in their events or what’s on section.