The 45’s is a promotion designed to appeal to your traditional RTD drinkers who love one of the 4 RTDs referred to as the 4 WANTED MUGS;

• Jim Beam & Cola (Jimmy)
  
• Johnnie Walker & Cola (Johnnie)
  
• Jack Daniels & Cola (Jack)
• Bundy Rum & Cola (The Bear)

Offering the drink they know and love, built to drink in a glass drinking jar, The 45’s of their choice will be offered at a cheaper price ($9) whilst retaining the 375ml drinking volume with a 1.5 standard drink alcohol content; all with a 72% GP!

THE PROMOTION:
DETAILS: Through the use of creative in house POS and staff up sell, customers will be encouraged onto The 45’s with their choice of spirit (THE 4 WANTED MUGS).
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As part of the Marketing support for the ‘In a 45’ promotion, you will receive:

• Posters: 2 x A1, 2 x A3
• Nightlife
• Facebook Post Art
• 1000 allocations of coasters
• 5-8 Trucker Caps for all staff
• 10 x Staff Badges

Any additional marketing support requests should be submitted through your normal A&M Proposal process on the OMG.

Click here to download the powerpoint presentation

Suggested marketing initiatives are outlined below. Not all will be appropriate to your venue, however please suggest as many options as you feel appropriate in you promotion proposal

• IN HOUSE POS
• NIGHTLIFE
• STAFF/MANAGEMENT UP SELL
• TRUCKER CAPS AND BADGES FOR STAFF
• SOCIAL MEDIA

• Any additional marketing collaterial required to assist with the promotion

USEFUL TIPS:

• Utilizing your POS include trucker caps and badges will assist in the upsell of the promotion.
  
  
• Ensure staff are fully trained in the benefits of the up sell to customers so they can actively engage customers and answer any and all questions they may have.
  
  
• Encourage staff to gain customer feedback on the promotion and pass this onto management.
  
  
• If you require more glassware, please speak with Tom Gerlach to assist with ordering.